diff --git a/app/build.gradle b/app/build.gradle
index d17f855..171152a 100644
--- a/app/build.gradle
+++ b/app/build.gradle
@@ -175,4 +175,7 @@ dependencies {
 
     // Facebook
     implementation "com.facebook.android:facebook-core:18.0.0"
+
+    // Appsflyer
+    implementation 'com.appsflyer:af-android-sdk:6.16.1'
 }
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 65d2b77..8e404dd 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -54,8 +54,8 @@
     <application
         android:name=".app.SodaLiveApp"
         android:allowBackup="true"
-        android:dataExtractionRules="@xml/data_extraction_rules"
-        android:fullBackupContent="@xml/backup_rules"
+        android:dataExtractionRules="@xml/appsflyer_data_extraction_rules"
+        android:fullBackupContent="@xml/appsflyer_backup_rules"
         android:hardwareAccelerated="true"
         android:icon="@mipmap/ic_launcher"
         android:label="@string/app_name"
@@ -79,10 +79,17 @@
                 <category android:name="android.intent.category.DEFAULT" />
                 <category android:name="android.intent.category.BROWSABLE" />
 
-                <data android:scheme="http" />
-                <data android:scheme="https" />
-                <data android:host="sodalive.page.link" />
-                <data android:host="sodalive.net" />
+                <data
+                    android:host="voiceon-test.onelink.me"
+                    android:scheme="https" />
+            </intent-filter>
+            <intent-filter>
+                <action android:name="android.intent.action.VIEW" />
+
+                <category android:name="android.intent.category.DEFAULT" />
+                <category android:name="android.intent.category.BROWSABLE" />
+
+                <data android:scheme="voiceon-test" />
             </intent-filter>
         </activity>
         <activity android:name=".main.MainActivity" />
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt b/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
index 2e7e12b..0b9fb5f 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
@@ -5,6 +5,8 @@ import android.content.pm.ApplicationInfo
 import android.content.pm.PackageManager
 import android.os.Build
 import androidx.appcompat.app.AppCompatDelegate
+import com.appsflyer.AppsFlyerLib
+import com.appsflyer.deeplink.DeepLinkResult
 import com.facebook.FacebookSdk
 import com.orhanobut.logger.AndroidLogAdapter
 import com.orhanobut.logger.Logger
@@ -32,6 +34,8 @@ class SodaLiveApp : Application() {
         ImageLoaderProvider.init(applicationContext)
 
         FacebookSdk.fullyInitialize()
+
+        setupAppsFlyer()
     }
 
     private fun isDebuggable(): Boolean {
@@ -53,4 +57,50 @@ class SodaLiveApp : Application() {
 
         return debuggable
     }
+
+    private fun setupAppsFlyer() {
+        clearDeferredDeepLink()
+
+        // Appsflyer SDK 초기화
+        AppsFlyerLib.getInstance().init("tWF2wbJ5nSkya5Ru9mGcPU", null, this)
+        AppsFlyerLib.getInstance().start(this)
+
+        // 딥링크 및 디퍼드 딥링크 처리
+        AppsFlyerLib.getInstance().subscribeForDeepLink { deepLinkResult ->
+            when (deepLinkResult.status) {
+                DeepLinkResult.Status.FOUND -> {
+                    val deepLink = deepLinkResult.deepLink
+                    SharedPreferenceManager.marketingLinkValue = deepLink?.getStringValue(
+                        "deep_link_value"
+                    ) ?: ""
+                    SharedPreferenceManager.marketingPid = deepLink?.getStringValue(
+                        "deep_link_sub1"
+                    ) ?: ""
+                    SharedPreferenceManager.marketingUtmSource = deepLink?.getStringValue(
+                        "deep_link_sub2"
+                    ) ?: ""
+                    SharedPreferenceManager.marketingUtmMedium = deepLink?.getStringValue(
+                        "deep_link_sub3"
+                    ) ?: ""
+                    SharedPreferenceManager.marketingUtmCampaign = deepLink?.getStringValue(
+                        "deep_link_sub4"
+                    ) ?: ""
+                    SharedPreferenceManager.marketingLinkValueId = deepLink?.getStringValue(
+                        "deep_link_sub5"
+                    )?.toLongOrNull() ?: 0L
+                }
+
+                DeepLinkResult.Status.NOT_FOUND -> Logger.d("딥링크를 찾을 수 없습니다.")
+                DeepLinkResult.Status.ERROR -> Logger.d("딥링크 처리 중 오류 발생: ${deepLinkResult.error}")
+            }
+        }
+    }
+
+    private fun clearDeferredDeepLink() {
+        SharedPreferenceManager.marketingUtmSource = ""
+        SharedPreferenceManager.marketingUtmMedium = ""
+        SharedPreferenceManager.marketingUtmCampaign = ""
+        SharedPreferenceManager.marketingLinkValue = ""
+        SharedPreferenceManager.marketingLinkValueId = 0
+    }
 }
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt b/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt
index f2be924..c07a364 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt
@@ -20,6 +20,13 @@ object Constants {
     const val PREF_NOT_SHOWING_EVENT_POPUP_ID = "pref_not_showing_event_popup_id"
     const val PREF_IS_VIEWED_ON_BOARDING_TUTORIAL = "pref_is_viewed_on_boarding_tutorial"
 
+    const val PREF_MARKETING_PID = "pref_marketing_pid"
+    const val PREF_MARKETING_UTM_SOURCE = "pref_marketing_utm_source"
+    const val PREF_MARKETING_UTM_MEDIUM = "pref_marketing_utm_medium"
+    const val PREF_MARKETING_UTM_CAMPAIGN = "pref_marketing_utm_campaign"
+    const val PREF_MARKETING_LINK_VALUE = "pref_marketing_link_value"
+    const val PREF_MARKETING_LINK_VALUE_ID = "pref_marketing_link_value_id"
+
     const val EXTRA_CAN = "extra_can"
     const val EXTRA_DATA = "extra_data"
     const val EXTRA_TERMS = "extra_terms"
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt b/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt
index c76eb3e..0634da9 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt
@@ -174,4 +174,40 @@ object SharedPreferenceManager {
         set(value) {
             sharedPreferences[Constants.PREF_IS_PLAYER_SERVICE_RUNNING] = value
         }
+
+    var marketingPid: String
+        get() = sharedPreferences[Constants.PREF_MARKETING_PID]
+        set(value) {
+            sharedPreferences[Constants.PREF_MARKETING_PID] = value
+        }
+
+    var marketingUtmSource: String
+        get() = sharedPreferences[Constants.PREF_MARKETING_UTM_SOURCE]
+        set(value) {
+            sharedPreferences[Constants.PREF_MARKETING_UTM_SOURCE] = value
+        }
+
+    var marketingUtmMedium: String
+        get() = sharedPreferences[Constants.PREF_MARKETING_UTM_MEDIUM]
+        set(value) {
+            sharedPreferences[Constants.PREF_MARKETING_UTM_MEDIUM] = value
+        }
+
+    var marketingUtmCampaign: String
+        get() = sharedPreferences[Constants.PREF_MARKETING_UTM_CAMPAIGN]
+        set(value) {
+            sharedPreferences[Constants.PREF_MARKETING_UTM_CAMPAIGN] = value
+        }
+
+    var marketingLinkValue: String
+        get() = sharedPreferences[Constants.PREF_MARKETING_LINK_VALUE]
+        set(value) {
+            sharedPreferences[Constants.PREF_MARKETING_LINK_VALUE] = value
+        }
+
+    var marketingLinkValueId: Long
+        get() = sharedPreferences[Constants.PREF_MARKETING_LINK_VALUE_ID, 0L]
+        set(value) {
+            sharedPreferences[Constants.PREF_MARKETING_LINK_VALUE_ID] = value
+        }
 }