diff --git a/app/build.gradle b/app/build.gradle
index 7d03af5..844eeaa 100644
--- a/app/build.gradle
+++ b/app/build.gradle
@@ -52,6 +52,12 @@ android {
             buildConfigField 'String', 'BOOTPAY_APP_ID', '"64c35be1d25985001dc50c87"'
             buildConfigField 'String', 'AGORA_APP_ID', '"e34e40046e9847baba3adfe2b8ffb4f6"'
             buildConfigField 'String', 'AGORA_APP_CERTIFICATE', '"15cadeea4ba94ff7b091c9a10f4bf4a6"'
+            buildConfigField 'String', 'ADMOB_FREE_CONTENT_BANNER_UNIT_ID', '"ca-app-pub-1299501215847962/8351317711"'
+
+            // manifest
+            manifestPlaceholders["ADMOB_APP_ID"] = "ca-app-pub-1299501215847962~1110535210"
+
+            resValue 'string', 'admob_free_content_banner_unit_id', 'ca-app-pub-1299501215847962/8351317711'
         }
 
         debug {
@@ -63,6 +69,12 @@ android {
             buildConfigField 'String', 'BOOTPAY_APP_ID', '"6242a7772701800023f68b2e"'
             buildConfigField 'String', 'AGORA_APP_ID', '"b96574e191a9430fa54c605528aa3ef7"'
             buildConfigField 'String', 'AGORA_APP_CERTIFICATE', '"ae18ade3afcf4086bd4397726eb0654c"'
+            buildConfigField 'String', 'ADMOB_FREE_CONTENT_BANNER_UNIT_ID', '"ca-app-pub-3940256099942544/6300978111"'
+
+            // manifest
+            manifestPlaceholders["ADMOB_APP_ID"] = "ca-app-pub-1299501215847962~3769074871"
+
+            resValue 'string', 'admob_free_content_banner_unit_id', 'ca-app-pub-3940256099942544/6300978111'
         }
     }
     compileOptions {
@@ -148,4 +160,6 @@ dependencies {
     annotationProcessor 'com.github.bumptech.glide:compiler:4.12.0'
 
     implementation "com.michalsvec:single-row-calednar:1.0.0"
+
+    implementation 'com.google.android.gms:play-services-ads:22.3.0'
 }
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 1489a00..5218050 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -135,5 +135,9 @@
             android:name="com.google.firebase.messaging.default_notification_channel_id"
             android:value="@string/default_notification_channel_id" />
         <!-- [END fcm_default_channel] -->
+
+        <meta-data
+            android:name="com.google.android.gms.ads.APPLICATION_ID"
+            android:value="${ADMOB_APP_ID}" />
     </application>
 </manifest>
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt b/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
index 1d11857..0ef436e 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
@@ -1,10 +1,14 @@
 package kr.co.vividnext.sodalive.app
 
 import android.app.Application
+import android.content.Context
 import android.content.pm.ApplicationInfo
 import android.content.pm.PackageManager
 import android.os.Build
 import androidx.appcompat.app.AppCompatDelegate
+import com.google.android.gms.ads.MobileAds
+import com.google.android.gms.common.ConnectionResult
+import com.google.android.gms.common.GoogleApiAvailability
 import com.orhanobut.logger.AndroidLogAdapter
 import com.orhanobut.logger.Logger
 import kr.co.vividnext.sodalive.BuildConfig
@@ -26,6 +30,12 @@ class SodaLiveApp : Application() {
         AppCompatDelegate.setDefaultNightMode(AppCompatDelegate.MODE_NIGHT_YES)
 
         SharedPreferenceManager.init(applicationContext)
+
+        if (isGooglePlayServicesAvailable(this)) {
+            MobileAds.initialize(this) {
+                Logger.e("ADMOB 초기화 - ${it.adapterStatusMap}")
+            }
+        }
     }
 
     private fun isDebuggable(): Boolean {
@@ -47,4 +57,10 @@ class SodaLiveApp : Application() {
 
         return debuggable
     }
+
+    private fun isGooglePlayServicesAvailable(context: Context): Boolean {
+        val googleApiAvailability = GoogleApiAvailability.getInstance()
+        val resultCode = googleApiAvailability.isGooglePlayServicesAvailable(context)
+        return resultCode == ConnectionResult.SUCCESS
+    }
 }
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/audio_content/detail/AudioContentDetailActivity.kt b/app/src/main/java/kr/co/vividnext/sodalive/audio_content/detail/AudioContentDetailActivity.kt
index bdfc722..c65ed05 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/audio_content/detail/AudioContentDetailActivity.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/audio_content/detail/AudioContentDetailActivity.kt
@@ -20,6 +20,7 @@ import coil.load
 import coil.transform.CircleCropTransformation
 import com.bumptech.glide.Glide
 import com.bumptech.glide.request.RequestOptions
+import com.google.android.gms.ads.AdRequest
 import com.google.gson.Gson
 import kr.co.vividnext.sodalive.R
 import kr.co.vividnext.sodalive.audio_content.AudioContentPlayService
@@ -95,6 +96,7 @@ class AudioContentDetailActivity : BaseActivity<ActivityAudioContentDetailBindin
 
     override fun onResume() {
         super.onResume()
+        binding.adView.resume()
         val intentFilter = IntentFilter(Constants.ACTION_AUDIO_CONTENT_RECEIVER)
         registerReceiver(audioContentReceiver, intentFilter)
 
@@ -104,8 +106,14 @@ class AudioContentDetailActivity : BaseActivity<ActivityAudioContentDetailBindin
     }
 
     override fun onPause() {
-        super.onPause()
         unregisterReceiver(audioContentReceiver)
+        binding.adView.pause()
+        super.onPause()
+    }
+
+    override fun onDestroy() {
+        binding.adView.destroy()
+        super.onDestroy()
     }
 
     override fun setupView() {
@@ -262,6 +270,12 @@ class AudioContentDetailActivity : BaseActivity<ActivityAudioContentDetailBindin
         }
     }
 
+    private fun setupAdMob() {
+        val adRequest = AdRequest.Builder().build()
+        binding.adView.visibility = View.VISIBLE
+        binding.adView.loadAd(adRequest)
+    }
+
     private fun donation(can: Int, message: String) {
         viewModel.donation(audioContentId, can, message) {
             viewModel.getAudioContentDetail(audioContentId = audioContentId) { finish() }
@@ -390,6 +404,8 @@ class AudioContentDetailActivity : BaseActivity<ActivityAudioContentDetailBindin
             isAlertPreview = it.creator.creatorId != SharedPreferenceManager.userId &&
                 !it.existOrdered &&
                 it.price > 0
+
+            if ((!it.existOrdered && it.price > 0) || it.price <= 0) setupAdMob()
         }
 
         viewModel.isContentPlayLoopLiveData.observe(this) {
diff --git a/app/src/main/res/layout/activity_audio_content_detail.xml b/app/src/main/res/layout/activity_audio_content_detail.xml
index 5b00db8..faa5ed4 100644
--- a/app/src/main/res/layout/activity_audio_content_detail.xml
+++ b/app/src/main/res/layout/activity_audio_content_detail.xml
@@ -1,5 +1,6 @@
 <?xml version="1.0" encoding="utf-8"?>
 <RelativeLayout xmlns:android="http://schemas.android.com/apk/res/android"
+    xmlns:ads="http://schemas.android.com/apk/res-auto"
     xmlns:app="http://schemas.android.com/apk/res-auto"
     xmlns:tools="http://schemas.android.com/tools"
     android:layout_width="match_parent"
@@ -168,6 +169,15 @@
                         tools:src="@drawable/btn_player_repeat" />
                 </androidx.constraintlayout.widget.ConstraintLayout>
 
+                <com.google.android.gms.ads.AdView
+                    android:id="@+id/ad_view"
+                    android:layout_width="match_parent"
+                    android:layout_height="wrap_content"
+                    android:layout_marginTop="13.3dp"
+                    android:visibility="gone"
+                    ads:adSize="SMART_BANNER"
+                    ads:adUnitId="@string/admob_free_content_banner_unit_id" />
+
                 <RelativeLayout
                     android:layout_width="match_parent"
                     android:layout_height="wrap_content"