diff --git a/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt b/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
index a0061f2..61cfc9d 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/app/SodaLiveApp.kt
@@ -71,6 +71,8 @@ class SodaLiveApp : Application() {
         AppsFlyerLib.getInstance().subscribeForDeepLink { deepLinkResult ->
             when (deepLinkResult.status) {
                 DeepLinkResult.Status.FOUND -> {
+                    SharedPreferenceManager.alreadyTrackingAppLaunch = false
+
                     val deepLink = deepLinkResult.deepLink
                     SharedPreferenceManager.marketingLinkValue = deepLink?.getStringValue(
                         "deep_link_value"
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt b/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt
index c07a364..d2e7d13 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/common/Constants.kt
@@ -26,6 +26,7 @@ object Constants {
     const val PREF_MARKETING_UTM_CAMPAIGN = "pref_marketing_utm_campaign"
     const val PREF_MARKETING_LINK_VALUE = "pref_marketing_link_value"
     const val PREF_MARKETING_LINK_VALUE_ID = "pref_marketing_link_value_id"
+    const val PREF_ALREADY_TRACKING_APP_LAUNCH = "pref_already_tracking_app_launch"
 
     const val EXTRA_CAN = "extra_can"
     const val EXTRA_DATA = "extra_data"
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt b/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt
index 267fc56..660fd53 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/common/SharedPreferenceManager.kt
@@ -210,4 +210,10 @@ object SharedPreferenceManager {
         set(value) {
             sharedPreferences[Constants.PREF_MARKETING_LINK_VALUE_ID] = value
         }
+
+    var alreadyTrackingAppLaunch: Boolean
+        get() = sharedPreferences[Constants.PREF_ALREADY_TRACKING_APP_LAUNCH, true]
+        set(value) {
+            sharedPreferences[Constants.PREF_ALREADY_TRACKING_APP_LAUNCH] = value
+        }
 }
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/di/AppDI.kt b/app/src/main/java/kr/co/vividnext/sodalive/di/AppDI.kt
index 3f81e1a..f713617 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/di/AppDI.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/di/AppDI.kt
@@ -150,6 +150,8 @@ import kr.co.vividnext.sodalive.settings.signout.SignOutViewModel
 import kr.co.vividnext.sodalive.settings.terms.TermsApi
 import kr.co.vividnext.sodalive.settings.terms.TermsRepository
 import kr.co.vividnext.sodalive.settings.terms.TermsViewModel
+import kr.co.vividnext.sodalive.tracking.AdTrackingApi
+import kr.co.vividnext.sodalive.tracking.AdTrackingRepository
 import kr.co.vividnext.sodalive.user.UserApi
 import kr.co.vividnext.sodalive.user.UserRepository
 import kr.co.vividnext.sodalive.user.UserViewModel
@@ -226,6 +228,7 @@ class AppDI(private val context: Context, isDebugMode: Boolean) {
         single { ApiBuilder().build(get(), CategoryApi::class.java) }
         single { ApiBuilder().build(get(), PlaylistApi::class.java) }
         single { ApiBuilder().build(get(), AuditionApi::class.java) }
+        single { ApiBuilder().build(get(), AdTrackingApi::class.java) }
     }
 
     private val viewModelModule = module {
@@ -233,7 +236,7 @@ class AppDI(private val context: Context, isDebugMode: Boolean) {
         viewModel { SignUpViewModel(get()) }
         viewModel { TermsViewModel(get()) }
         viewModel { FindPasswordViewModel(get()) }
-        viewModel { MainViewModel(get(), get(), get(), get()) }
+        viewModel { MainViewModel(get(), get(), get(), get(), get()) }
         viewModel { LiveViewModel(get(), get(), get(), get()) }
         viewModel { MyPageViewModel(get(), get()) }
         viewModel { CanStatusViewModel(get()) }
@@ -359,6 +362,7 @@ class AppDI(private val context: Context, isDebugMode: Boolean) {
         factory { AudioContentMainTabReplayRepository(get()) }
         factory { AudioContentMainTabFreeRepository(get()) }
         factory { OriginalAudioDramaContentAllRepository(get()) }
+        factory { AdTrackingRepository(get()) }
     }
 
     private val moduleList = listOf(
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/main/MainActivity.kt b/app/src/main/java/kr/co/vividnext/sodalive/main/MainActivity.kt
index 677d6fc..dcb7021 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/main/MainActivity.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/main/MainActivity.kt
@@ -202,6 +202,16 @@ class MainActivity : BaseActivity<ActivityMainBinding>(ActivityMainBinding::infl
 
         checkPermissions()
 
+        handler.postDelayed({
+            val alreadyTrackingAppLaunch = SharedPreferenceManager.alreadyTrackingAppLaunch
+            val pid = SharedPreferenceManager.marketingPid
+
+            if (!alreadyTrackingAppLaunch && pid.isNotBlank()) {
+                SharedPreferenceManager.alreadyTrackingAppLaunch = true
+                viewModel.adTrackingAppLaunch(pid = pid)
+            }
+        }, 1000)
+
         if (
             SharedPreferenceManager.token.isNotBlank() &&
             SharedPreferenceManager.token.length > 10
@@ -219,7 +229,7 @@ class MainActivity : BaseActivity<ActivityMainBinding>(ActivityMainBinding::infl
                 deInitMiniPlayer()
             }
 
-            handler.postDelayed({ executeDeeplink(intent) }, 500)
+            handler.postDelayed({ executeDeeplink(intent) }, 1000)
         }
 
         onBackPressedDispatcher.addCallback {
@@ -338,7 +348,6 @@ class MainActivity : BaseActivity<ActivityMainBinding>(ActivityMainBinding::infl
         val deepLinkValueId = SharedPreferenceManager.marketingLinkValueId
 
         if (deepLinkValue.isNotBlank() && deepLinkValueId > 0) {
-            updatePidAndGaid()
             when (deepLinkValue) {
                 "series" -> {
                     startActivity(
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/main/MainViewModel.kt b/app/src/main/java/kr/co/vividnext/sodalive/main/MainViewModel.kt
index 8f7953c..31f335b 100644
--- a/app/src/main/java/kr/co/vividnext/sodalive/main/MainViewModel.kt
+++ b/app/src/main/java/kr/co/vividnext/sodalive/main/MainViewModel.kt
@@ -16,6 +16,7 @@ import kr.co.vividnext.sodalive.common.SharedPreferenceManager
 import kr.co.vividnext.sodalive.settings.event.EventItem
 import kr.co.vividnext.sodalive.settings.event.EventRepository
 import kr.co.vividnext.sodalive.settings.notification.UpdateNotificationSettingRequest
+import kr.co.vividnext.sodalive.tracking.AdTrackingRepository
 import kr.co.vividnext.sodalive.tracking.FirebaseTracking
 import kr.co.vividnext.sodalive.tracking.NotiflyClient
 import kr.co.vividnext.sodalive.user.UserRepository
@@ -27,6 +28,7 @@ import java.util.concurrent.Executors
 class MainViewModel(
     private val userRepository: UserRepository,
     private val eventRepository: EventRepository,
+    private val adTrackingRepository: AdTrackingRepository,
     private val audioContentRepository: AudioContentRepository,
     private val playbackTrackingRepository: PlaybackTrackingRepository
 ) : BaseViewModel() {
@@ -222,4 +224,13 @@ class MainViewModel(
             }
         }
     }
+
+    fun adTrackingAppLaunch(pid: String) {
+        compositeDisposable.add(
+            adTrackingRepository.appLaunch(pid)
+                .subscribeOn(Schedulers.io())
+                .observeOn(AndroidSchedulers.mainThread())
+                .subscribe({}, {})
+        )
+    }
 }
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingApi.kt b/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingApi.kt
new file mode 100644
index 0000000..f0a4541
--- /dev/null
+++ b/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingApi.kt
@@ -0,0 +1,11 @@
+package kr.co.vividnext.sodalive.tracking
+
+import io.reactivex.rxjava3.core.Single
+import kr.co.vividnext.sodalive.common.ApiResponse
+import retrofit2.http.Body
+import retrofit2.http.POST
+
+interface AdTrackingApi {
+    @POST("/ad-tracking/app-launch")
+    fun appLaunch(@Body request: AdTrackingAppLaunchRequest): Single<ApiResponse<Any>>
+}
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingAppLaunchRequest.kt b/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingAppLaunchRequest.kt
new file mode 100644
index 0000000..b9895f3
--- /dev/null
+++ b/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingAppLaunchRequest.kt
@@ -0,0 +1,9 @@
+package kr.co.vividnext.sodalive.tracking
+
+import androidx.annotation.Keep
+import com.google.gson.annotations.SerializedName
+
+@Keep
+data class AdTrackingAppLaunchRequest(
+    @SerializedName("pid") val pid: String
+)
diff --git a/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingRepository.kt b/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingRepository.kt
new file mode 100644
index 0000000..8d62f2a
--- /dev/null
+++ b/app/src/main/java/kr/co/vividnext/sodalive/tracking/AdTrackingRepository.kt
@@ -0,0 +1,5 @@
+package kr.co.vividnext.sodalive.tracking
+
+class AdTrackingRepository(private val api: AdTrackingApi) {
+    fun appLaunch(pid: String) = api.appLaunch(request = AdTrackingAppLaunchRequest(pid = pid))
+}