diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/content/curation/tag/AdminHashTagCurationService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/content/curation/tag/AdminHashTagCurationService.kt
index cda9823..dc45006 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/content/curation/tag/AdminHashTagCurationService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/content/curation/tag/AdminHashTagCurationService.kt
@@ -20,7 +20,12 @@ class AdminHashTagCurationService(
 ) {
     @Transactional
     fun createContentHashTagCuration(request: CreateContentHashTagCurationRequest) {
-        val isExists = repository.isExistsTag(tag = request.tag.trim())
+        var tag = request.tag.trim()
+        if (!tag.startsWith("#")) {
+            tag = "#$tag"
+        }
+
+        val isExists = repository.isExistsTag(tag = tag)
 
         if (isExists) {
             throw SodaException("이미 등록된 태그 입니다.")
@@ -28,7 +33,7 @@ class AdminHashTagCurationService(
 
         repository.save(
             ContentHashTagCuration(
-                tag = request.tag,
+                tag = tag,
                 isAdult = request.isAdult
             )
         )
@@ -40,7 +45,12 @@ class AdminHashTagCurationService(
             ?: throw SodaException("잘못된 요청입니다.")
 
         if (request.tag != null) {
-            hashTagCuration.tag = request.tag
+            var tag = request.tag.trim()
+            if (!tag.startsWith("#")) {
+                tag = "#$tag"
+            }
+
+            hashTagCuration.tag = tag
         }
 
         if (request.isAdult != null) {