diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/AdminChatBannerController.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/AdminChatBannerController.kt
new file mode 100644
index 0000000..1a8f3ea
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/AdminChatBannerController.kt
@@ -0,0 +1,191 @@
+package kr.co.vividnext.sodalive.admin.chat
+
+import com.amazonaws.services.s3.model.ObjectMetadata
+import kr.co.vividnext.sodalive.admin.chat.character.service.AdminChatCharacterService
+import kr.co.vividnext.sodalive.admin.chat.dto.ChatCharacterBannerListPageResponse
+import kr.co.vividnext.sodalive.admin.chat.dto.ChatCharacterBannerRegisterRequest
+import kr.co.vividnext.sodalive.admin.chat.dto.ChatCharacterBannerResponse
+import kr.co.vividnext.sodalive.admin.chat.dto.ChatCharacterBannerUpdateRequest
+import kr.co.vividnext.sodalive.aws.s3.S3Uploader
+import kr.co.vividnext.sodalive.chat.character.service.ChatCharacterBannerService
+import kr.co.vividnext.sodalive.common.ApiResponse
+import kr.co.vividnext.sodalive.common.SodaException
+import kr.co.vividnext.sodalive.utils.generateFileName
+import org.springframework.beans.factory.annotation.Value
+import org.springframework.security.access.prepost.PreAuthorize
+import org.springframework.web.bind.annotation.DeleteMapping
+import org.springframework.web.bind.annotation.GetMapping
+import org.springframework.web.bind.annotation.PathVariable
+import org.springframework.web.bind.annotation.PostMapping
+import org.springframework.web.bind.annotation.PutMapping
+import org.springframework.web.bind.annotation.RequestMapping
+import org.springframework.web.bind.annotation.RequestParam
+import org.springframework.web.bind.annotation.RequestPart
+import org.springframework.web.bind.annotation.RestController
+import org.springframework.web.multipart.MultipartFile
+
+@RestController
+@RequestMapping("/api/admin/chat/banner")
+@PreAuthorize("hasRole('ADMIN')")
+class AdminChatBannerController(
+    private val bannerService: ChatCharacterBannerService,
+    private val adminCharacterService: AdminChatCharacterService,
+    private val s3Uploader: S3Uploader,
+
+    @Value("\${cloud.aws.s3.bucket}")
+    private val s3Bucket: String,
+
+    @Value("\${cloud.aws.cloud-front.host}")
+    private val imageHost: String
+) {
+    /**
+     * 활성화된 배너 목록 조회 API
+     *
+     * @param page 페이지 번호 (0부터 시작, 기본값 0)
+     * @param size 페이지 크기 (기본값 20)
+     * @return 페이징된 배너 목록
+     */
+    @GetMapping("/list")
+    fun getBannerList(
+        @RequestParam(defaultValue = "0") page: Int,
+        @RequestParam(defaultValue = "20") size: Int
+    ) = run {
+        val pageable = adminCharacterService.createDefaultPageRequest(page, size)
+        val banners = bannerService.getActiveBanners(pageable)
+        val response = ChatCharacterBannerListPageResponse(
+            totalCount = banners.totalElements,
+            content = banners.content.map { ChatCharacterBannerResponse.from(it, imageHost) }
+        )
+
+        ApiResponse.ok(response)
+    }
+
+    /**
+     * 배너 상세 조회 API
+     *
+     * @param bannerId 배너 ID
+     * @return 배너 상세 정보
+     */
+    @GetMapping("/{bannerId}")
+    fun getBannerDetail(@PathVariable bannerId: Long) = run {
+        val banner = bannerService.getBannerById(bannerId)
+        val response = ChatCharacterBannerResponse.from(banner, imageHost)
+
+        ApiResponse.ok(response)
+    }
+
+    /**
+     * 캐릭터 검색 API (배너 등록을 위한)
+     *
+     * @param searchTerm 검색어 (이름, 설명, MBTI, 태그)
+     * @param page 페이지 번호 (0부터 시작, 기본값 0)
+     * @param size 페이지 크기 (기본값 20)
+     * @return 검색된 캐릭터 목록
+     */
+    @GetMapping("/search-character")
+    fun searchCharacters(
+        @RequestParam searchTerm: String,
+        @RequestParam(defaultValue = "0") page: Int,
+        @RequestParam(defaultValue = "20") size: Int
+    ) = run {
+        val pageable = adminCharacterService.createDefaultPageRequest(page, size)
+        val response = adminCharacterService.searchCharacters(searchTerm, pageable, imageHost)
+
+        ApiResponse.ok(response)
+    }
+
+    /**
+     * 배너 등록 API
+     *
+     * @param image 배너 이미지
+     * @param request 배너 등록 요청 정보
+     * @return 등록된 배너 정보
+     */
+    @PostMapping("/register")
+    fun registerBanner(
+        @RequestPart("image") image: MultipartFile,
+        @RequestPart("request") request: ChatCharacterBannerRegisterRequest
+    ) = run {
+        // 1. 먼저 빈 이미지 경로로 배너 등록
+        val banner = bannerService.registerBanner(request.characterId, "")
+
+        // 2. 배너 ID를 사용하여 이미지 업로드
+        val imagePath = saveImage(banner.id!!, image)
+
+        // 3. 이미지 경로로 배너 업데이트
+        val updatedBanner = bannerService.updateBanner(banner.id!!, imagePath)
+
+        val response = ChatCharacterBannerResponse.from(updatedBanner, imageHost)
+
+        ApiResponse.ok(response)
+    }
+
+    /**
+     * 이미지를 S3에 업로드하고 경로를 반환
+     *
+     * @param bannerId 배너 ID (이미지 경로에 사용)
+     * @param image 업로드할 이미지 파일
+     * @return 업로드된 이미지 경로
+     */
+    private fun saveImage(bannerId: Long, image: MultipartFile): String {
+        try {
+            val metadata = ObjectMetadata()
+            metadata.contentLength = image.size
+
+            val fileName = generateFileName("character-banner")
+
+            // S3에 이미지 업로드 (배너 ID를 경로에 사용)
+            return s3Uploader.upload(
+                inputStream = image.inputStream,
+                bucket = s3Bucket,
+                filePath = "/characters/banners/$bannerId/$fileName",
+                metadata = metadata
+            )
+        } catch (e: Exception) {
+            throw SodaException("이미지 저장에 실패했습니다: ${e.message}")
+        }
+    }
+
+    /**
+     * 배너 수정 API
+     *
+     * @param image 배너 이미지
+     * @param request 배너 수정 요청 정보 (배너 ID와 선택적으로 캐릭터 ID 포함)
+     * @return 수정된 배너 정보
+     */
+    @PutMapping("/update")
+    fun updateBanner(
+        @RequestPart("image") image: MultipartFile,
+        @RequestPart("request") request: ChatCharacterBannerUpdateRequest
+    ) = run {
+        // 배너 정보 조회
+        bannerService.getBannerById(request.bannerId)
+
+        // 배너 ID를 사용하여 이미지 업로드
+        val imagePath = saveImage(request.bannerId, image)
+
+        // 배너 수정 (이미지와 캐릭터 모두 수정 가능)
+        val updatedBanner = bannerService.updateBanner(
+            bannerId = request.bannerId,
+            imagePath = imagePath,
+            characterId = request.characterId
+        )
+
+        val response = ChatCharacterBannerResponse.from(updatedBanner, imageHost)
+
+        ApiResponse.ok(response)
+    }
+
+    /**
+     * 배너 삭제 API (소프트 삭제)
+     *
+     * @param bannerId 배너 ID
+     * @return 성공 여부
+     */
+    @DeleteMapping("/{bannerId}")
+    fun deleteBanner(@PathVariable bannerId: Long) = run {
+        bannerService.deleteBanner(bannerId)
+
+        ApiResponse.ok("배너가 성공적으로 삭제되었습니다.")
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterSearchResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterSearchResponse.kt
new file mode 100644
index 0000000..e4e06ad
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterSearchResponse.kt
@@ -0,0 +1,35 @@
+package kr.co.vividnext.sodalive.admin.chat.character.dto
+
+import kr.co.vividnext.sodalive.chat.character.ChatCharacter
+import org.springframework.data.domain.Page
+
+/**
+ * 캐릭터 검색 결과 응답 DTO
+ */
+data class ChatCharacterSearchResponse(
+    val id: Long,
+    val name: String,
+    val description: String,
+    val mbti: String?,
+    val imagePath: String?,
+    val tags: List<String>
+) {
+    companion object {
+        fun from(character: ChatCharacter, imageHost: String): ChatCharacterSearchResponse {
+            val tags = character.tagMappings.map { it.tag.tag }
+
+            return ChatCharacterSearchResponse(
+                id = character.id!!,
+                name = character.name,
+                description = character.description,
+                mbti = character.mbti,
+                imagePath = character.imagePath?.let { "$imageHost$it" },
+                tags = tags
+            )
+        }
+
+        fun fromPage(characters: Page<ChatCharacter>, imageHost: String): Page<ChatCharacterSearchResponse> {
+            return characters.map { from(it, imageHost) }
+        }
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/service/AdminChatCharacterService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/service/AdminChatCharacterService.kt
index b48c66e..faa96e3 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/service/AdminChatCharacterService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/service/AdminChatCharacterService.kt
@@ -3,8 +3,10 @@ package kr.co.vividnext.sodalive.admin.chat.character.service
 import kr.co.vividnext.sodalive.admin.chat.character.dto.ChatCharacterDetailResponse
 import kr.co.vividnext.sodalive.admin.chat.character.dto.ChatCharacterListPageResponse
 import kr.co.vividnext.sodalive.admin.chat.character.dto.ChatCharacterListResponse
+import kr.co.vividnext.sodalive.admin.chat.character.dto.ChatCharacterSearchResponse
 import kr.co.vividnext.sodalive.chat.character.repository.ChatCharacterRepository
 import kr.co.vividnext.sodalive.common.SodaException
+import org.springframework.data.domain.Page
 import org.springframework.data.domain.PageRequest
 import org.springframework.data.domain.Pageable
 import org.springframework.data.domain.Sort
@@ -61,4 +63,22 @@ class AdminChatCharacterService(
 
         return ChatCharacterDetailResponse.from(chatCharacter, imageHost)
     }
+
+    /**
+     * 캐릭터 검색 (이름, 설명, MBTI, 태그 기반)
+     *
+     * @param searchTerm 검색어
+     * @param pageable 페이징 정보
+     * @param imageHost 이미지 호스트 URL
+     * @return 검색된 캐릭터 목록 (페이징)
+     */
+    @Transactional(readOnly = true)
+    fun searchCharacters(
+        searchTerm: String,
+        pageable: Pageable,
+        imageHost: String = ""
+    ): Page<ChatCharacterSearchResponse> {
+        val characters = chatCharacterRepository.searchCharacters(searchTerm, pageable)
+        return characters.map { ChatCharacterSearchResponse.from(it, imageHost) }
+    }
 }
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/dto/ChatCharacterBannerRequest.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/dto/ChatCharacterBannerRequest.kt
new file mode 100644
index 0000000..551150c
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/dto/ChatCharacterBannerRequest.kt
@@ -0,0 +1,20 @@
+package kr.co.vividnext.sodalive.admin.chat.dto
+
+/**
+ * 캐릭터 배너 등록 요청 DTO
+ */
+data class ChatCharacterBannerRegisterRequest(
+    // 캐릭터 ID
+    val characterId: Long
+)
+
+/**
+ * 캐릭터 배너 수정 요청 DTO
+ */
+data class ChatCharacterBannerUpdateRequest(
+    // 배너 ID
+    val bannerId: Long,
+
+    // 캐릭터 ID (변경할 캐릭터)
+    val characterId: Long? = null
+)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/dto/ChatCharacterBannerResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/dto/ChatCharacterBannerResponse.kt
new file mode 100644
index 0000000..05012b7
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/dto/ChatCharacterBannerResponse.kt
@@ -0,0 +1,37 @@
+package kr.co.vividnext.sodalive.admin.chat.dto
+
+import kr.co.vividnext.sodalive.chat.character.ChatCharacterBanner
+import org.springframework.data.domain.Page
+
+/**
+ * 캐릭터 배너 응답 DTO
+ */
+data class ChatCharacterBannerResponse(
+    val id: Long,
+    val imagePath: String,
+    val characterId: Long,
+    val characterName: String
+) {
+    companion object {
+        fun from(banner: ChatCharacterBanner, imageHost: String): ChatCharacterBannerResponse {
+            return ChatCharacterBannerResponse(
+                id = banner.id!!,
+                imagePath = "$imageHost${banner.imagePath}",
+                characterId = banner.chatCharacter.id!!,
+                characterName = banner.chatCharacter.name
+            )
+        }
+
+        fun fromPage(banners: Page<ChatCharacterBanner>, imageHost: String): Page<ChatCharacterBannerResponse> {
+            return banners.map { from(it, imageHost) }
+        }
+    }
+}
+
+/**
+ * 캐릭터 배너 목록 페이지 응답 DTO
+ */
+data class ChatCharacterBannerListPageResponse(
+    val totalCount: Long,
+    val content: List<ChatCharacterBannerResponse>
+)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/ChatCharacterBanner.kt b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/ChatCharacterBanner.kt
new file mode 100644
index 0000000..643597b
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/ChatCharacterBanner.kt
@@ -0,0 +1,25 @@
+package kr.co.vividnext.sodalive.chat.character
+
+import kr.co.vividnext.sodalive.common.BaseEntity
+import javax.persistence.Entity
+import javax.persistence.FetchType
+import javax.persistence.JoinColumn
+import javax.persistence.ManyToOne
+
+/**
+ * 캐릭터 배너 엔티티
+ * 이미지와 캐릭터 ID를 가지며, 소프트 삭제(isActive = false)를 지원합니다.
+ */
+@Entity
+class ChatCharacterBanner(
+    // 배너 이미지 경로
+    var imagePath: String? = null,
+
+    // 연관된 캐릭터
+    @ManyToOne(fetch = FetchType.LAZY)
+    @JoinColumn(name = "character_id")
+    var chatCharacter: ChatCharacter,
+
+    // 활성화 여부 (소프트 삭제용)
+    var isActive: Boolean = true
+) : BaseEntity()
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/repository/ChatCharacterBannerRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/repository/ChatCharacterBannerRepository.kt
new file mode 100644
index 0000000..b849c7e
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/repository/ChatCharacterBannerRepository.kt
@@ -0,0 +1,43 @@
+package kr.co.vividnext.sodalive.chat.character.repository
+
+import kr.co.vividnext.sodalive.chat.character.ChatCharacter
+import kr.co.vividnext.sodalive.chat.character.ChatCharacterBanner
+import org.springframework.data.domain.Page
+import org.springframework.data.domain.Pageable
+import org.springframework.data.jpa.repository.JpaRepository
+import org.springframework.data.jpa.repository.Query
+import org.springframework.data.repository.query.Param
+import org.springframework.stereotype.Repository
+
+@Repository
+interface ChatCharacterBannerRepository : JpaRepository<ChatCharacterBanner, Long> {
+    // 활성화된 배너 목록 조회
+    fun findByIsActiveTrue(pageable: Pageable): Page<ChatCharacterBanner>
+
+    // 특정 캐릭터의 활성화된 배너 목록 조회
+    fun findByChatCharacterAndIsActiveTrue(chatCharacter: ChatCharacter): List<ChatCharacterBanner>
+
+    // 특정 캐릭터 ID의 활성화된 배너 목록 조회
+    fun findByChatCharacter_IdAndIsActiveTrue(characterId: Long): List<ChatCharacterBanner>
+
+    // 이름, 설명, MBTI, 태그로 캐릭터 검색 (배너 포함)
+    @Query(
+        """
+        SELECT DISTINCT b FROM ChatCharacterBanner b
+        JOIN FETCH b.chatCharacter c
+        LEFT JOIN c.tagMappings tm
+        LEFT JOIN tm.tag t
+        WHERE b.isActive = true AND c.isActive = true AND
+        (
+            LOWER(c.name) LIKE LOWER(CONCAT('%', :searchTerm, '%')) OR
+            LOWER(c.description) LIKE LOWER(CONCAT('%', :searchTerm, '%')) OR
+            (c.mbti IS NOT NULL AND LOWER(c.mbti) LIKE LOWER(CONCAT('%', :searchTerm, '%'))) OR
+            (t.tag IS NOT NULL AND LOWER(t.tag) LIKE LOWER(CONCAT('%', :searchTerm, '%')))
+        )
+        """
+    )
+    fun searchBannersByCharacterAttributes(
+        @Param("searchTerm") searchTerm: String,
+        pageable: Pageable
+    ): Page<ChatCharacterBanner>
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/repository/ChatCharacterRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/repository/ChatCharacterRepository.kt
index f5ab3dc..30ceb7c 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/repository/ChatCharacterRepository.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/repository/ChatCharacterRepository.kt
@@ -4,6 +4,8 @@ import kr.co.vividnext.sodalive.chat.character.ChatCharacter
 import org.springframework.data.domain.Page
 import org.springframework.data.domain.Pageable
 import org.springframework.data.jpa.repository.JpaRepository
+import org.springframework.data.jpa.repository.Query
+import org.springframework.data.repository.query.Param
 import org.springframework.stereotype.Repository
 
 @Repository
@@ -11,4 +13,26 @@ interface ChatCharacterRepository : JpaRepository<ChatCharacter, Long> {
     fun findByCharacterUUID(characterUUID: String): ChatCharacter?
     fun findByName(name: String): ChatCharacter?
     fun findByActiveTrue(pageable: Pageable): Page<ChatCharacter>
+
+    /**
+     * 이름, 설명, MBTI, 태그로 캐릭터 검색
+     */
+    @Query(
+        """
+        SELECT DISTINCT c FROM ChatCharacter c
+        LEFT JOIN c.tagMappings tm
+        LEFT JOIN tm.tag t
+        WHERE c.isActive = true AND
+        (
+            LOWER(c.name) LIKE LOWER(CONCAT('%', :searchTerm, '%')) OR
+            LOWER(c.description) LIKE LOWER(CONCAT('%', :searchTerm, '%')) OR
+            (c.mbti IS NOT NULL AND LOWER(c.mbti) LIKE LOWER(CONCAT('%', :searchTerm, '%'))) OR
+            (t.tag IS NOT NULL AND LOWER(t.tag) LIKE LOWER(CONCAT('%', :searchTerm, '%')))
+        )
+        """
+    )
+    fun searchCharacters(
+        @Param("searchTerm") searchTerm: String,
+        pageable: Pageable
+    ): Page<ChatCharacter>
 }
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/service/ChatCharacterBannerService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/service/ChatCharacterBannerService.kt
new file mode 100644
index 0000000..b9175bc
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/service/ChatCharacterBannerService.kt
@@ -0,0 +1,114 @@
+package kr.co.vividnext.sodalive.chat.character.service
+
+import kr.co.vividnext.sodalive.chat.character.ChatCharacterBanner
+import kr.co.vividnext.sodalive.chat.character.repository.ChatCharacterBannerRepository
+import kr.co.vividnext.sodalive.chat.character.repository.ChatCharacterRepository
+import kr.co.vividnext.sodalive.common.SodaException
+import org.springframework.data.domain.Page
+import org.springframework.data.domain.Pageable
+import org.springframework.stereotype.Service
+import org.springframework.transaction.annotation.Transactional
+
+@Service
+class ChatCharacterBannerService(
+    private val bannerRepository: ChatCharacterBannerRepository,
+    private val characterRepository: ChatCharacterRepository
+) {
+    /**
+     * 활성화된 모든 배너 조회
+     */
+    fun getActiveBanners(pageable: Pageable): Page<ChatCharacterBanner> {
+        return bannerRepository.findByIsActiveTrue(pageable)
+    }
+
+    /**
+     * 배너 상세 조회
+     */
+    fun getBannerById(bannerId: Long): ChatCharacterBanner {
+        return bannerRepository.findById(bannerId)
+            .orElseThrow { SodaException("배너를 찾을 수 없습니다: $bannerId") }
+    }
+
+    /**
+     * 특정 캐릭터의 활성화된 배너 목록 조회
+     */
+    fun getActiveBannersByCharacterId(characterId: Long): List<ChatCharacterBanner> {
+        return bannerRepository.findByChatCharacter_IdAndIsActiveTrue(characterId)
+    }
+
+    /**
+     * 이름, 설명, MBTI, 태그로 캐릭터 검색 (배너 포함)
+     */
+    fun searchBannersByCharacterAttributes(searchTerm: String, pageable: Pageable): Page<ChatCharacterBanner> {
+        return bannerRepository.searchBannersByCharacterAttributes(searchTerm, pageable)
+    }
+
+    /**
+     * 배너 등록
+     */
+    @Transactional
+    fun registerBanner(characterId: Long, imagePath: String): ChatCharacterBanner {
+        val character = characterRepository.findById(characterId)
+            .orElseThrow { SodaException("캐릭터를 찾을 수 없습니다: $characterId") }
+
+        if (!character.isActive) {
+            throw SodaException("비활성화된 캐릭터에는 배너를 등록할 수 없습니다: $characterId")
+        }
+
+        val banner = ChatCharacterBanner(
+            imagePath = imagePath,
+            chatCharacter = character
+        )
+
+        return bannerRepository.save(banner)
+    }
+
+    /**
+     * 배너 수정
+     *
+     * @param bannerId 배너 ID
+     * @param imagePath 이미지 경로 (변경할 경우)
+     * @param characterId 캐릭터 ID (변경할 경우)
+     * @return 수정된 배너
+     */
+    @Transactional
+    fun updateBanner(bannerId: Long, imagePath: String? = null, characterId: Long? = null): ChatCharacterBanner {
+        val banner = bannerRepository.findById(bannerId)
+            .orElseThrow { SodaException("배너를 찾을 수 없습니다: $bannerId") }
+
+        if (!banner.isActive) {
+            throw SodaException("비활성화된 배너는 수정할 수 없습니다: $bannerId")
+        }
+
+        // 이미지 경로 변경
+        if (imagePath != null) {
+            banner.imagePath = imagePath
+        }
+
+        // 캐릭터 변경
+        if (characterId != null) {
+            val character = characterRepository.findById(characterId)
+                .orElseThrow { SodaException("캐릭터를 찾을 수 없습니다: $characterId") }
+
+            if (!character.isActive) {
+                throw SodaException("비활성화된 캐릭터로는 변경할 수 없습니다: $characterId")
+            }
+
+            banner.chatCharacter = character
+        }
+
+        return bannerRepository.save(banner)
+    }
+
+    /**
+     * 배너 삭제 (소프트 삭제)
+     */
+    @Transactional
+    fun deleteBanner(bannerId: Long) {
+        val banner = bannerRepository.findById(bannerId)
+            .orElseThrow { SodaException("배너를 찾을 수 없습니다: $bannerId") }
+
+        banner.isActive = false
+        bannerRepository.save(banner)
+    }
+}