diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/AdminAdStatisticsRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/AdminAdStatisticsRepository.kt
index bffdb4d..4485152 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/AdminAdStatisticsRepository.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/AdminAdStatisticsRepository.kt
@@ -46,6 +46,12 @@ class AdminAdStatisticsRepository(private val queryFactory: JPAQueryFactory) {
             .otherwise(0)
             .sum()
 
+        val launchCount = CaseBuilder()
+            .`when`(adTrackingHistory.type.eq(AdTrackingHistoryType.APP_LAUNCH))
+            .then(1)
+            .otherwise(0)
+            .sum()
+
         val loginCount = CaseBuilder()
             .`when`(adTrackingHistory.type.eq(AdTrackingHistoryType.LOGIN))
             .then(1)
@@ -101,6 +107,7 @@ class AdminAdStatisticsRepository(private val queryFactory: JPAQueryFactory) {
                     adTrackingHistory.mediaGroup,
                     adTrackingHistory.pid,
                     adTrackingHistory.pidName,
+                    launchCount,
                     loginCount,
                     signUpCount,
                     firstPaymentCount,
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/GetAdminAdStatisticsResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/GetAdminAdStatisticsResponse.kt
index 48d8339..2c9627b 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/GetAdminAdStatisticsResponse.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/statistics/ad/GetAdminAdStatisticsResponse.kt
@@ -12,6 +12,7 @@ data class GetAdminAdStatisticsItem @QueryProjection constructor(
     val mediaGroup: String,
     val pid: String,
     val pidName: String,
+    val launchCount: Int,
     val loginCount: Int,
     val signUpCount: Int,
     val firstPaymentCount: Int,