diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/AdminChatCharacterController.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/AdminChatCharacterController.kt
index 5e5b79b2..f04c6e7f 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/AdminChatCharacterController.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/AdminChatCharacterController.kt
@@ -148,6 +148,7 @@ class AdminChatCharacterController(
                 runCatching { CharacterType.valueOf(it) }
                     .getOrDefault(CharacterType.Character)
             } ?: CharacterType.Character,
+            region = request.region,
             tags = request.tags,
             values = request.values,
             hobbies = request.hobbies,
@@ -203,6 +204,7 @@ class AdminChatCharacterController(
             body["name"] = request.name
             body["systemPrompt"] = request.systemPrompt
             body["description"] = request.description
+            body["region"] = request.region
             request.age?.let { body["age"] = it }
             request.gender?.let { body["gender"] = it }
             request.mbti?.let { body["mbti"] = it }
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDetailResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDetailResponse.kt
index 32338e66..934ff252 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDetailResponse.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDetailResponse.kt
@@ -20,6 +20,7 @@ data class ChatCharacterDetailResponse(
     val speechPattern: String?,
     val speechStyle: String?,
     val appearance: String?,
+    val region: String,
     val isActive: Boolean,
     val tags: List<String>,
     val hobbies: List<String>,
@@ -67,6 +68,7 @@ data class ChatCharacterDetailResponse(
                 speechPattern = chatCharacter.speechPattern,
                 speechStyle = chatCharacter.speechStyle,
                 appearance = chatCharacter.appearance,
+                region = chatCharacter.region,
                 isActive = chatCharacter.isActive,
                 tags = chatCharacter.tagMappings.map { it.tag.tag },
                 hobbies = chatCharacter.hobbyMappings.map { it.hobby.hobby },
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDto.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDto.kt
index ca203ebd..dc1a4ef9 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDto.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterDto.kt
@@ -38,6 +38,7 @@ data class ChatCharacterRegisterRequest(
     @JsonProperty("speechPattern") val speechPattern: String?,
     @JsonProperty("speechStyle") val speechStyle: String?,
     @JsonProperty("appearance") val appearance: String?,
+    @JsonProperty("region") val region: String = "KR",
     @JsonProperty("originalTitle") val originalTitle: String? = null,
     @JsonProperty("originalLink") val originalLink: String? = null,
     @JsonProperty("originalWorkId") val originalWorkId: Long? = null,
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterListResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterListResponse.kt
index bf0977c7..6bad1303 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterListResponse.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/chat/character/dto/ChatCharacterListResponse.kt
@@ -14,6 +14,7 @@ data class ChatCharacterListResponse(
     val mbti: String?,
     val speechStyle: String?,
     val speechPattern: String?,
+    val region: String,
     val tags: List<String>,
     val createdAt: String?,
     val updatedAt: String?
@@ -48,6 +49,7 @@ data class ChatCharacterListResponse(
                 mbti = chatCharacter.mbti,
                 speechStyle = chatCharacter.speechStyle,
                 speechPattern = chatCharacter.speechPattern,
+                region = chatCharacter.region,
                 tags = chatCharacter.tagMappings.map { it.tag.tag },
                 createdAt = createdAtStr,
                 updatedAt = updatedAtStr
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/ChatCharacter.kt b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/ChatCharacter.kt
index 5a628513..87369943 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/ChatCharacter.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/ChatCharacter.kt
@@ -67,6 +67,10 @@ class ChatCharacter(
     @Column(nullable = false)
     var characterType: CharacterType = CharacterType.Character,
 
+    // 리전 (기본값 KR, 수정 불가)
+    @Column(nullable = false)
+    val region: String = "KR",
+
     var isActive: Boolean = true
 ) : BaseEntity() {
     var imagePath: String? = null
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/service/ChatCharacterService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/service/ChatCharacterService.kt
index 60974827..47ac7565 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/service/ChatCharacterService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/chat/character/service/ChatCharacterService.kt
@@ -582,6 +582,7 @@ class ChatCharacterService(
         originalTitle: String? = null,
         originalLink: String? = null,
         characterType: CharacterType = CharacterType.Character,
+        region: String = "KR",
         tags: List<String> = emptyList(),
         values: List<String> = emptyList(),
         hobbies: List<String> = emptyList(),
@@ -600,7 +601,8 @@ class ChatCharacterService(
             appearance = appearance,
             originalTitle = originalTitle,
             originalLink = originalLink,
-            characterType = characterType
+            characterType = characterType,
+            region = region
         )
 
         // 관련 엔티티 연결
@@ -630,6 +632,7 @@ class ChatCharacterService(
         originalTitle: String? = null,
         originalLink: String? = null,
         characterType: CharacterType = CharacterType.Character,
+        region: String = "KR",
         tags: List<String> = emptyList(),
         values: List<String> = emptyList(),
         hobbies: List<String> = emptyList(),
@@ -653,6 +656,7 @@ class ChatCharacterService(
             originalTitle = originalTitle,
             originalLink = originalLink,
             characterType = characterType,
+            region = region,
             tags = tags,
             values = values,
             hobbies = hobbies,