diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/AdminCalculateQueryRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/AdminCalculateQueryRepository.kt
index 47c243b..e7b6e54 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/AdminCalculateQueryRepository.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/AdminCalculateQueryRepository.kt
@@ -1,5 +1,6 @@
 package kr.co.vividnext.sodalive.admin.calculate
 
+import com.querydsl.core.types.dsl.CaseBuilder
 import com.querydsl.core.types.dsl.DateTimePath
 import com.querydsl.core.types.dsl.Expressions
 import com.querydsl.core.types.dsl.StringTemplate
@@ -51,6 +52,10 @@ class AdminCalculateQueryRepository(private val queryFactory: JPAQueryFactory) {
 
     fun getCalculateContentList(startDate: LocalDateTime, endDate: LocalDateTime): List<GetCalculateContentQueryData> {
         val orderFormattedDate = getFormattedDate(order.createdAt)
+        val pointGroup = CaseBuilder()
+            .`when`(order.point.loe(0)).then(0)
+            .otherwise(1)
+
         return queryFactory
             .select(
                 QGetCalculateContentQueryData(
@@ -62,6 +67,7 @@ class AdminCalculateQueryRepository(private val queryFactory: JPAQueryFactory) {
                     order.can,
                     order.id.count(),
                     order.can.sum(),
+                    order.point.sum(),
                     creatorSettlementRatio.contentSettlementRatio
                 )
             )
@@ -80,6 +86,7 @@ class AdminCalculateQueryRepository(private val queryFactory: JPAQueryFactory) {
                 order.type,
                 orderFormattedDate,
                 order.can,
+                pointGroup,
                 creatorSettlementRatio.contentSettlementRatio
             )
             .orderBy(member.id.desc(), orderFormattedDate.desc(), audioContent.id.asc())
@@ -113,6 +120,10 @@ class AdminCalculateQueryRepository(private val queryFactory: JPAQueryFactory) {
     }
 
     fun getCumulativeSalesByContent(offset: Long, limit: Long): List<GetCumulativeSalesByContentQueryData> {
+        val pointGroup = CaseBuilder()
+            .`when`(order.point.loe(0)).then(0)
+            .otherwise(1)
+
         return queryFactory
             .select(
                 QGetCumulativeSalesByContentQueryData(
@@ -123,6 +134,7 @@ class AdminCalculateQueryRepository(private val queryFactory: JPAQueryFactory) {
                     order.can,
                     order.id.count(),
                     order.can.sum(),
+                    order.point.sum(),
                     creatorSettlementRatio.contentSettlementRatio
                 )
             )
@@ -132,7 +144,14 @@ class AdminCalculateQueryRepository(private val queryFactory: JPAQueryFactory) {
             .leftJoin(creatorSettlementRatio)
             .on(member.id.eq(creatorSettlementRatio.member.id))
             .where(order.isActive.isTrue)
-            .groupBy(member.id, audioContent.id, order.type, order.can)
+            .groupBy(
+                member.id,
+                audioContent.id,
+                order.type,
+                order.can,
+                pointGroup,
+                creatorSettlementRatio.contentSettlementRatio
+            )
             .offset(offset)
             .limit(limit)
             .orderBy(member.id.desc(), audioContent.id.desc())
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCalculateContentQueryData.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCalculateContentQueryData.kt
index cf0a0c6..b3a60a4 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCalculateContentQueryData.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCalculateContentQueryData.kt
@@ -22,11 +22,15 @@ data class GetCalculateContentQueryData @QueryProjection constructor(
     val numberOfPeople: Long,
     // 합계
     val totalCan: Int,
+    // 포인트
+    val totalPoint: Int,
     // 정산비율
     val settlementRatio: Int?
 ) {
     fun toGetCalculateContentResponse(): GetCalculateContentResponse {
-        val orderTypeStr = if (orderType == OrderType.RENTAL) {
+        val orderTypeStr = if (totalPoint > 0) {
+            "포인트"
+        } else if (orderType == OrderType.RENTAL) {
             "대여"
         } else {
             "소장"
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCumulativeSalesByContentResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCumulativeSalesByContentResponse.kt
index 5c49858..a003a78 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCumulativeSalesByContentResponse.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/calculate/GetCumulativeSalesByContentResponse.kt
@@ -21,11 +21,15 @@ data class GetCumulativeSalesByContentQueryData @QueryProjection constructor(
     val numberOfPeople: Long,
     // 합계
     val totalCan: Int,
+    // 포인트
+    val totalPoint: Int,
     // 정산비율
     val settlementRatio: Int?
 ) {
     fun toCumulativeSalesByContentItem(): CumulativeSalesByContentItem {
-        val orderTypeStr = if (orderType == OrderType.RENTAL) {
+        val orderTypeStr = if (totalPoint > 0) {
+            "포인트"
+        } else if (orderType == OrderType.RENTAL) {
             "대여"
         } else {
             "소장"
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/CreatePointRewardPolicyRequest.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/CreatePointRewardPolicyRequest.kt
new file mode 100644
index 0000000..4c2cf73
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/CreatePointRewardPolicyRequest.kt
@@ -0,0 +1,40 @@
+package kr.co.vividnext.sodalive.admin.point
+
+import kr.co.vividnext.sodalive.point.PointRewardPolicy
+import kr.co.vividnext.sodalive.useraction.ActionType
+import java.time.LocalDateTime
+import java.time.ZoneId
+import java.time.format.DateTimeFormatter
+
+data class CreatePointRewardPolicyRequest(
+    val title: String,
+    val actionType: ActionType,
+    val threshold: Int,
+    val pointAmount: Int,
+    val startDate: String,
+    val endDate: String
+) {
+    fun toEntity(): PointRewardPolicy {
+        val dateTimeFormatter = DateTimeFormatter.ofPattern("yyyy-MM-dd HH:mm")
+
+        return PointRewardPolicy(
+            title = title,
+            actionType = actionType,
+            threshold = threshold,
+            pointAmount = pointAmount,
+            startDate = LocalDateTime.parse(startDate, dateTimeFormatter)
+                .atZone(ZoneId.of("Asia/Seoul"))
+                .withZoneSameInstant(ZoneId.of("UTC"))
+                .toLocalDateTime(),
+            endDate = if (endDate.isNotBlank()) {
+                LocalDateTime.parse(endDate, dateTimeFormatter).withSecond(59)
+                    .atZone(ZoneId.of("Asia/Seoul"))
+                    .withZoneSameInstant(ZoneId.of("UTC"))
+                    .toLocalDateTime()
+            } else {
+                null
+            },
+            isActive = true
+        )
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/GetPointRewardPolicyListResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/GetPointRewardPolicyListResponse.kt
new file mode 100644
index 0000000..33dd64e
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/GetPointRewardPolicyListResponse.kt
@@ -0,0 +1,20 @@
+package kr.co.vividnext.sodalive.admin.point
+
+import com.querydsl.core.annotations.QueryProjection
+import kr.co.vividnext.sodalive.useraction.ActionType
+
+data class GetPointRewardPolicyListResponse(
+    val totalCount: Int,
+    val items: List<GetPointRewardPolicyListItem>
+)
+
+data class GetPointRewardPolicyListItem @QueryProjection constructor(
+    val id: Long,
+    val title: String,
+    val actionType: ActionType,
+    val threshold: Int,
+    val pointAmount: Int,
+    val startDate: String,
+    val endDate: String,
+    val isActive: Boolean
+)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/ModifyPointRewardPolicyRequest.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/ModifyPointRewardPolicyRequest.kt
new file mode 100644
index 0000000..3a4bc11
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/ModifyPointRewardPolicyRequest.kt
@@ -0,0 +1,8 @@
+package kr.co.vividnext.sodalive.admin.point
+
+data class ModifyPointRewardPolicyRequest(
+    val title: String?,
+    val startDate: String?,
+    val endDate: String?,
+    val isActive: Boolean?
+)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyController.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyController.kt
new file mode 100644
index 0000000..12d4dc9
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyController.kt
@@ -0,0 +1,36 @@
+package kr.co.vividnext.sodalive.admin.point
+
+import kr.co.vividnext.sodalive.common.ApiResponse
+import org.springframework.data.domain.Pageable
+import org.springframework.security.access.prepost.PreAuthorize
+import org.springframework.web.bind.annotation.GetMapping
+import org.springframework.web.bind.annotation.PathVariable
+import org.springframework.web.bind.annotation.PostMapping
+import org.springframework.web.bind.annotation.PutMapping
+import org.springframework.web.bind.annotation.RequestBody
+import org.springframework.web.bind.annotation.RequestMapping
+import org.springframework.web.bind.annotation.RestController
+
+@RestController
+@RequestMapping("/admin/point-policies")
+@PreAuthorize("hasRole('ADMIN')")
+class PointPolicyController(private val service: PointPolicyService) {
+    @GetMapping
+    fun getAll(pageable: Pageable) = ApiResponse.ok(
+        service.getAll(
+            offset = pageable.offset,
+            limit = pageable.pageSize.toLong()
+        )
+    )
+
+    @PostMapping
+    fun create(
+        @RequestBody request: CreatePointRewardPolicyRequest
+    ) = ApiResponse.ok(service.create(request))
+
+    @PutMapping("/{id}")
+    fun update(
+        @PathVariable id: Long,
+        @RequestBody request: ModifyPointRewardPolicyRequest
+    ) = ApiResponse.ok(service.update(id, request))
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyRepository.kt
new file mode 100644
index 0000000..2cd63db
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyRepository.kt
@@ -0,0 +1,57 @@
+package kr.co.vividnext.sodalive.admin.point
+
+import com.querydsl.core.types.dsl.DateTimePath
+import com.querydsl.core.types.dsl.Expressions
+import com.querydsl.core.types.dsl.StringTemplate
+import com.querydsl.jpa.impl.JPAQueryFactory
+import kr.co.vividnext.sodalive.point.PointRewardPolicy
+import kr.co.vividnext.sodalive.point.QPointRewardPolicy.pointRewardPolicy
+import org.springframework.data.jpa.repository.JpaRepository
+import java.time.LocalDateTime
+
+interface PointPolicyRepository : JpaRepository<PointRewardPolicy, Long>, PointPolicyQueryRepository
+
+interface PointPolicyQueryRepository {
+    fun getTotalCount(): Int
+    fun getAll(offset: Long, limit: Long): List<GetPointRewardPolicyListItem>
+}
+
+class PointPolicyQueryRepositoryImpl(
+    private val queryFactory: JPAQueryFactory
+) : PointPolicyQueryRepository {
+    override fun getTotalCount(): Int {
+        return queryFactory
+            .select(pointRewardPolicy.id)
+            .from(pointRewardPolicy)
+            .fetch()
+            .size
+    }
+
+    override fun getAll(offset: Long, limit: Long): List<GetPointRewardPolicyListItem> {
+        return queryFactory
+            .select(
+                QGetPointRewardPolicyListItem(
+                    pointRewardPolicy.id,
+                    pointRewardPolicy.title,
+                    pointRewardPolicy.actionType,
+                    pointRewardPolicy.threshold,
+                    pointRewardPolicy.pointAmount,
+                    getFormattedDate(pointRewardPolicy.startDate),
+                    getFormattedDate(pointRewardPolicy.endDate),
+                    pointRewardPolicy.isActive
+                )
+            )
+            .from(pointRewardPolicy)
+            .orderBy(pointRewardPolicy.isActive.desc(), pointRewardPolicy.startDate.desc())
+            .offset(offset)
+            .limit(limit)
+            .fetch()
+    }
+
+    private fun getFormattedDate(dateTimePath: DateTimePath<LocalDateTime>): StringTemplate {
+        return Expressions.stringTemplate(
+            "COALESCE(DATE_FORMAT(CONVERT_TZ({0}, 'UTC', 'Asia/Seoul'), '%Y-%m-%d %H:%i'), '')",
+            dateTimePath
+        )
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyService.kt
new file mode 100644
index 0000000..c179114
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/admin/point/PointPolicyService.kt
@@ -0,0 +1,55 @@
+package kr.co.vividnext.sodalive.admin.point
+
+import kr.co.vividnext.sodalive.common.SodaException
+import org.springframework.data.repository.findByIdOrNull
+import org.springframework.stereotype.Service
+import org.springframework.transaction.annotation.Transactional
+import java.time.LocalDateTime
+import java.time.ZoneId
+import java.time.format.DateTimeFormatter
+
+@Service
+class PointPolicyService(private val repository: PointPolicyRepository) {
+    fun getAll(offset: Long, limit: Long): GetPointRewardPolicyListResponse {
+        val totalCount = repository.getTotalCount()
+        val items = repository.getAll(offset, limit)
+
+        return GetPointRewardPolicyListResponse(totalCount, items)
+    }
+
+    @Transactional
+    fun create(request: CreatePointRewardPolicyRequest) {
+        val pointPolicy = request.toEntity()
+        repository.save(pointPolicy)
+    }
+
+    @Transactional
+    fun update(id: Long, request: ModifyPointRewardPolicyRequest) {
+        val pointPolicy = repository.findByIdOrNull(id)
+            ?: throw SodaException("잘못된 접근입니다.")
+
+        val dateTimeFormatter = DateTimeFormatter.ofPattern("yyyy-MM-dd HH:mm")
+
+        if (request.title != null) {
+            pointPolicy.title = request.title
+        }
+
+        if (request.startDate != null) {
+            pointPolicy.startDate = LocalDateTime.parse(request.startDate, dateTimeFormatter)
+                .atZone(ZoneId.of("Asia/Seoul"))
+                .withZoneSameInstant(ZoneId.of("UTC"))
+                .toLocalDateTime()
+        }
+
+        if (request.endDate != null) {
+            pointPolicy.endDate = LocalDateTime.parse(request.endDate, dateTimeFormatter).withSecond(59)
+                .atZone(ZoneId.of("Asia/Seoul"))
+                .withZoneSameInstant(ZoneId.of("UTC"))
+                .toLocalDateTime()
+        }
+
+        if (request.isActive != null) {
+            pointPolicy.isActive = request.isActive
+        }
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/audition/applicant/AuditionApplicantRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/audition/applicant/AuditionApplicantRepository.kt
index 92af3f3..7d56c8a 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/audition/applicant/AuditionApplicantRepository.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/audition/applicant/AuditionApplicantRepository.kt
@@ -49,10 +49,12 @@ class AuditionApplicantQueryRepositoryImpl(
         return queryFactory
             .select(auditionApplicant.id)
             .from(auditionApplicant)
+            .innerJoin(auditionApplicant.member, member)
             .innerJoin(auditionApplicant.role, auditionRole)
             .where(
                 auditionRole.id.eq(auditionRoleId),
-                auditionApplicant.isActive.isTrue
+                auditionApplicant.isActive.isTrue,
+                member.isActive.isTrue
             )
             .fetch()
             .size
@@ -87,7 +89,8 @@ class AuditionApplicantQueryRepositoryImpl(
             .leftJoin(auditionVote).on(auditionApplicant.id.eq(auditionVote.applicant.id))
             .where(
                 auditionRole.id.eq(auditionRoleId),
-                auditionApplicant.isActive.isTrue
+                auditionApplicant.isActive.isTrue,
+                member.isActive.isTrue
             )
             .groupBy(auditionApplicant.id)
             .orderBy(orderBy)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContent.kt b/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContent.kt
index 00d3eb3..f65ece2 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContent.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContent.kt
@@ -42,6 +42,7 @@ data class AudioContent(
     val isGeneratePreview: Boolean = true,
     var isOnlyRental: Boolean = false,
     var isAdult: Boolean = false,
+    var isPointAvailable: Boolean = false,
     var isCommentAvailable: Boolean = true,
     var isFullDetailVisible: Boolean = true
 ) : BaseEntity() {
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContentService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContentService.kt
index 7717c1e..a8b25f4 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContentService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/content/AudioContentService.kt
@@ -214,6 +214,7 @@ class AudioContentService(
             purchaseOption = purchaseOption,
             isGeneratePreview = request.isGeneratePreview,
             isOnlyRental = isOnlyRental,
+            isPointAvailable = request.isPointAvailable,
             isCommentAvailable = request.isCommentAvailable,
             isFullDetailVisible = isFullDetailVisible
         )
@@ -707,7 +708,8 @@ class AudioContentService(
             ),
             previousContent = previousContent,
             nextContent = nextContent,
-            buyerList = buyerList
+            buyerList = buyerList,
+            isAvailableUsePoint = audioContent.isPointAvailable
         )
     }
 
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/content/CreateAudioContentRequest.kt b/src/main/kotlin/kr/co/vividnext/sodalive/content/CreateAudioContentRequest.kt
index 08ae03c..2eacb00 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/content/CreateAudioContentRequest.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/content/CreateAudioContentRequest.kt
@@ -13,6 +13,7 @@ data class CreateAudioContentRequest(
     val isAdult: Boolean = false,
     val isGeneratePreview: Boolean = false,
     val isOnlyRental: Boolean = false,
+    val isPointAvailable: Boolean = false,
     val isCommentAvailable: Boolean = false,
     val isFullDetailVisible: Boolean = true,
     val previewStartTime: String? = null,
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/content/GetAudioContentDetailResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/content/GetAudioContentDetailResponse.kt
index 4eba473..9149ce2 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/content/GetAudioContentDetailResponse.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/content/GetAudioContentDetailResponse.kt
@@ -38,7 +38,8 @@ data class GetAudioContentDetailResponse(
     val creator: AudioContentCreator,
     val previousContent: OtherContentResponse?,
     val nextContent: OtherContentResponse?,
-    val buyerList: List<ContentBuyer>
+    val buyerList: List<ContentBuyer>,
+    val isAvailableUsePoint: Boolean
 )
 
 data class OtherContentResponse @QueryProjection constructor(
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/content/order/Order.kt b/src/main/kotlin/kr/co/vividnext/sodalive/content/order/Order.kt
index eb59754..391908b 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/content/order/Order.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/content/order/Order.kt
@@ -25,6 +25,7 @@ data class Order(
     var isActive: Boolean = true
 ) : BaseEntity() {
     var can: Int = 0
+    var point: Int = 0
 
     val startDate: LocalDateTime = LocalDateTime.now()
     var endDate: LocalDateTime? = null
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/content/order/OrderService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/content/order/OrderService.kt
index 630b22a..255da15 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/content/order/OrderService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/content/order/OrderService.kt
@@ -10,6 +10,7 @@ import kr.co.vividnext.sodalive.content.comment.AudioContentCommentRepository
 import kr.co.vividnext.sodalive.content.like.AudioContentLikeRepository
 import kr.co.vividnext.sodalive.content.main.GetAudioContentMainItem
 import kr.co.vividnext.sodalive.member.Member
+import kr.co.vividnext.sodalive.point.PointUsageService
 import org.springframework.beans.factory.annotation.Value
 import org.springframework.stereotype.Service
 import org.springframework.transaction.annotation.Transactional
@@ -19,6 +20,7 @@ import java.time.LocalDateTime
 @Transactional(readOnly = true)
 class OrderService(
     private val repository: OrderRepository,
+    private val pointUsageService: PointUsageService,
     private val canPaymentService: CanPaymentService,
     private val audioContentRepository: AudioContentRepository,
     private val audioContentCommentQueryRepository: AudioContentCommentRepository,
@@ -41,13 +43,27 @@ class OrderService(
             orderContent(orderType, content, member)
         }
 
-        canPaymentService.spendCan(
-            memberId = member.id!!,
-            needCan = order.can,
-            canUsage = CanUsage.ORDER_CONTENT,
-            order = order,
-            container = container
-        )
+        val usedPoint = if (order.type == OrderType.RENTAL && content.isPointAvailable) {
+            pointUsageService.usePoint(member.id!!, order.can)
+        } else {
+            0
+        }
+        order.point = usedPoint
+
+        val remainingCan = order.can - (usedPoint / 10)
+        if (order.type == OrderType.RENTAL && content.isPointAvailable && usedPoint > 0) {
+            order.can = remainingCan
+        }
+
+        if (remainingCan > 0) {
+            canPaymentService.spendCan(
+                memberId = member.id!!,
+                needCan = remainingCan,
+                canUsage = CanUsage.ORDER_CONTENT,
+                order = order,
+                container = container
+            )
+        }
     }
 
     private fun orderContent(orderType: OrderType, content: AudioContent, member: Member): Order {
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/calculate/CreatorAdminCalculateQueryRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/calculate/CreatorAdminCalculateQueryRepository.kt
index bae92bc..f9b4289 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/calculate/CreatorAdminCalculateQueryRepository.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/calculate/CreatorAdminCalculateQueryRepository.kt
@@ -1,5 +1,6 @@
 package kr.co.vividnext.sodalive.creator.admin.calculate
 
+import com.querydsl.core.types.dsl.CaseBuilder
 import com.querydsl.core.types.dsl.DateTimePath
 import com.querydsl.core.types.dsl.Expressions
 import com.querydsl.core.types.dsl.StringTemplate
@@ -95,6 +96,10 @@ class CreatorAdminCalculateQueryRepository(private val queryFactory: JPAQueryFac
         limit: Long
     ): List<GetCalculateContentQueryData> {
         val orderFormattedDate = getFormattedDate(order.createdAt)
+        val pointGroup = CaseBuilder()
+            .`when`(order.point.loe(0)).then(0)
+            .otherwise(1)
+
         return queryFactory
             .select(
                 QGetCalculateContentQueryData(
@@ -106,6 +111,7 @@ class CreatorAdminCalculateQueryRepository(private val queryFactory: JPAQueryFac
                     order.can,
                     order.id.count(),
                     order.can.sum(),
+                    order.point.sum(),
                     creatorSettlementRatio.contentSettlementRatio
                 )
             )
@@ -125,6 +131,7 @@ class CreatorAdminCalculateQueryRepository(private val queryFactory: JPAQueryFac
                 order.type,
                 orderFormattedDate,
                 order.can,
+                pointGroup,
                 creatorSettlementRatio.contentSettlementRatio
             )
             .offset(offset)
@@ -167,6 +174,10 @@ class CreatorAdminCalculateQueryRepository(private val queryFactory: JPAQueryFac
         offset: Long,
         limit: Long
     ): List<GetCumulativeSalesByContentQueryData> {
+        val pointGroup = CaseBuilder()
+            .`when`(order.point.loe(0)).then(0)
+            .otherwise(1)
+
         return queryFactory
             .select(
                 QGetCumulativeSalesByContentQueryData(
@@ -177,6 +188,7 @@ class CreatorAdminCalculateQueryRepository(private val queryFactory: JPAQueryFac
                     order.can,
                     order.id.count(),
                     order.can.sum(),
+                    order.point.sum(),
                     creatorSettlementRatio.contentSettlementRatio
                 )
             )
@@ -189,7 +201,14 @@ class CreatorAdminCalculateQueryRepository(private val queryFactory: JPAQueryFac
                 audioContent.member.id.eq(memberId)
                     .and(order.isActive.isTrue)
             )
-            .groupBy(member.id, audioContent.id, order.type, order.can)
+            .groupBy(
+                member.id,
+                audioContent.id,
+                order.type,
+                order.can,
+                pointGroup,
+                creatorSettlementRatio.contentSettlementRatio
+            )
             .offset(offset)
             .limit(limit)
             .orderBy(member.id.desc(), audioContent.id.desc())
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentRepository.kt
index 4a0a3da..519a969 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentRepository.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentRepository.kt
@@ -84,6 +84,7 @@ class CreatorAdminAudioContentQueryRepositoryImpl(
                     audioContent.limited,
                     audioContent.remaining,
                     audioContent.isAdult,
+                    audioContent.isPointAvailable,
                     audioContent.isCommentAvailable,
                     audioContent.duration,
                     audioContent.content,
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentService.kt
index a99972c..c5091c8 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/CreatorAdminContentService.kt
@@ -131,6 +131,10 @@ class CreatorAdminContentService(
             audioContent.isAdult = request.isAdult
         }
 
+        if (request.isPointAvailable != null) {
+            audioContent.isPointAvailable = request.isPointAvailable
+        }
+
         if (request.isCommentAvailable != null) {
             audioContent.isCommentAvailable = request.isCommentAvailable
         }
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/GetCreatorAdminContentListResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/GetCreatorAdminContentListResponse.kt
index 5176950..1975a38 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/GetCreatorAdminContentListResponse.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/GetCreatorAdminContentListResponse.kt
@@ -18,6 +18,7 @@ data class GetCreatorAdminContentListItem @QueryProjection constructor(
     val totalContentCount: Int?,
     val remainingContentCount: Int?,
     val isAdult: Boolean,
+    val isPointAvailable: Boolean,
     val isCommentAvailable: Boolean,
     val remainingTime: String,
     var contentUrl: String,
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/UpdateCreatorAdminContentRequest.kt b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/UpdateCreatorAdminContentRequest.kt
index 3360562..8eeda93 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/UpdateCreatorAdminContentRequest.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/creator/admin/content/UpdateCreatorAdminContentRequest.kt
@@ -7,5 +7,6 @@ data class UpdateCreatorAdminContentRequest(
     val price: Int?,
     val isAdult: Boolean?,
     val isActive: Boolean?,
+    val isPointAvailable: Boolean?,
     val isCommentAvailable: Boolean?
 )
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/fcm/FcmService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/fcm/FcmService.kt
index 3b0a9ab..7a51f63 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/fcm/FcmService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/fcm/FcmService.kt
@@ -4,6 +4,9 @@ import com.google.firebase.messaging.AndroidConfig
 import com.google.firebase.messaging.ApnsConfig
 import com.google.firebase.messaging.Aps
 import com.google.firebase.messaging.FirebaseMessaging
+import com.google.firebase.messaging.FirebaseMessagingException
+import com.google.firebase.messaging.Message
+import com.google.firebase.messaging.MessagingErrorCode
 import com.google.firebase.messaging.MulticastMessage
 import com.google.firebase.messaging.Notification
 import org.slf4j.LoggerFactory
@@ -26,8 +29,14 @@ class FcmService {
         creatorId: Long? = null,
         auditionId: Long? = null
     ) {
-        if (tokens.isNotEmpty()) {
-            logger.info("os: $container")
+        if (tokens.isEmpty()) return
+        logger.info("os: $container")
+
+        var targets = tokens
+        val maxAttempts = 3
+        var attempt = 1
+
+        while (attempt <= maxAttempts && targets.isNotEmpty()) {
             val multicastMessage = MulticastMessage.builder()
                 .addAllTokens(tokens)
 
@@ -82,8 +91,80 @@ class FcmService {
             }
 
             val response = FirebaseMessaging.getInstance().sendEachForMulticast(multicastMessage.build())
-            logger.info("보내기 성공: ${response.successCount}")
-            logger.info("보내기 실패: ${response.failureCount}")
+            val failedTokens = mutableListOf<String>()
+
+            response.responses.forEachIndexed { index, res ->
+                if (!res.isSuccessful) {
+                    val exception = res.exception
+                    val token = targets[index]
+
+                    if (exception?.messagingErrorCode == MessagingErrorCode.UNREGISTERED) {
+                        logger.error("[FCM] ❌ UNREGISTERED → $token")
+                        // 필요 시 DB에서 삭제
+                    } else {
+                        logger.error("[FCM] ❌ 실패: $token / ${exception?.messagingErrorCode}")
+                        failedTokens.add(token)
+                    }
+                }
+            }
+
+            if (failedTokens.isEmpty()) {
+                logger.info("[FCM] ✅ 전체 전송 성공")
+                return
+            }
+
+            targets = failedTokens
+            attempt++
+        }
+
+        if (targets.isNotEmpty()) {
+            logger.error("[FCM] ❌ 최종 실패 대상 ${targets.size}명 → $targets")
+        }
+    }
+
+    fun sendPointGranted(token: String, point: Int) {
+        val data = mapOf(
+            "type" to "POINT_GRANTED",
+            "point" to point.toString(),
+            "message" to "${point}포인트가 지급되었습니다!"
+        )
+
+        var attempts = 0
+        val maxAttempts = 3
+
+        while (attempts < maxAttempts) {
+            try {
+                val message = Message.builder()
+                    .setToken(token)
+                    .putAllData(data)
+                    .build()
+
+                val response = FirebaseMessaging.getInstance().send(message)
+                logger.info("[FCM] ✅ 성공 (attempt ${attempts + 1}): messageId=$response")
+                return // 성공 시 즉시 종료
+            } catch (e: FirebaseMessagingException) {
+                attempts++
+
+                // "registration-token-not-registered" 예외 코드 확인
+                if (e.messagingErrorCode == MessagingErrorCode.UNREGISTERED) {
+                    logger.error("[FCM] ❌ 실패: 토큰이 등록되지 않음 (등록 해제됨) → 재시도 안함")
+                    return
+                }
+
+                logger.error("[FCM] ❌ 실패 (attempt $attempts): ${e.errorCode} - ${e.message}")
+
+                if (attempts >= maxAttempts) {
+                    logger.error("[FCM] ❌ 최종 실패: 전송 불가")
+                }
+            } catch (e: Exception) {
+                // Firebase 이외의 예외도 잡기
+                attempts++
+                logger.error("[FCM] ❌ 실패 (attempt $attempts): ${e.message}")
+
+                if (attempts >= maxAttempts) {
+                    logger.error("[FCM] ❌ 최종 실패: 알 수 없는 오류")
+                }
+            }
         }
     }
 }
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberController.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberController.kt
index 0c55544..0da7a69 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberController.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberController.kt
@@ -13,6 +13,8 @@ import kr.co.vividnext.sodalive.member.notification.UpdateNotificationSettingReq
 import kr.co.vividnext.sodalive.member.signUp.SignUpRequestV2
 import kr.co.vividnext.sodalive.member.social.google.GoogleAuthService
 import kr.co.vividnext.sodalive.member.social.kakao.KakaoAuthService
+import kr.co.vividnext.sodalive.useraction.ActionType
+import kr.co.vividnext.sodalive.useraction.UserActionService
 import org.springframework.data.domain.Pageable
 import org.springframework.security.core.annotation.AuthenticationPrincipal
 import org.springframework.security.core.userdetails.User
@@ -34,7 +36,8 @@ class MemberController(
     private val service: MemberService,
     private val kakaoAuthService: KakaoAuthService,
     private val googleAuthService: GoogleAuthService,
-    private val trackingService: AdTrackingService
+    private val trackingService: AdTrackingService,
+    private val userActionService: UserActionService
 ) {
     @GetMapping("/check/email")
     fun checkEmail(@RequestParam email: String) = service.duplicateCheckEmail(email)
@@ -60,6 +63,12 @@ class MemberController(
             )
         }
 
+        userActionService.recordAction(
+            memberId = response.memberId,
+            actionType = ActionType.SIGN_UP,
+            pushToken = request.pushToken
+        )
+
         return ApiResponse.ok(message = "회원가입을 축하드립니다.", data = response.loginResponse)
     }
 
@@ -332,7 +341,7 @@ class MemberController(
         }
 
         val token = authHeader.substring(7)
-        val response = googleAuthService.authenticate(token, request.container, request.marketingPid)
+        val response = googleAuthService.authenticate(token, request.container, request.marketingPid, request.pushToken)
 
         if (!response.marketingPid.isNullOrBlank()) {
             trackingService.saveTrackingHistory(
@@ -342,6 +351,12 @@ class MemberController(
             )
         }
 
+        userActionService.recordAction(
+            memberId = response.memberId,
+            actionType = ActionType.SIGN_UP,
+            pushToken = request.pushToken
+        )
+
         return ApiResponse.ok(message = "회원가입을 축하드립니다.", data = response.loginResponse)
     }
 
@@ -355,7 +370,7 @@ class MemberController(
         }
 
         val token = authHeader.substring(7)
-        val response = kakaoAuthService.authenticate(token, request.container, request.marketingPid)
+        val response = kakaoAuthService.authenticate(token, request.container, request.marketingPid, request.pushToken)
 
         if (!response.marketingPid.isNullOrBlank()) {
             trackingService.saveTrackingHistory(
@@ -365,6 +380,12 @@ class MemberController(
             )
         }
 
+        userActionService.recordAction(
+            memberId = response.memberId,
+            actionType = ActionType.SIGN_UP,
+            pushToken = request.pushToken
+        )
+
         return ApiResponse.ok(message = "회원가입을 축하드립니다.", data = response.loginResponse)
     }
 }
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberService.kt
index 4308bc6..5a4f0e3 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/MemberService.kt
@@ -42,6 +42,7 @@ import kr.co.vividnext.sodalive.member.stipulation.StipulationRepository
 import kr.co.vividnext.sodalive.member.tag.MemberCreatorTag
 import kr.co.vividnext.sodalive.member.tag.MemberTagRepository
 import kr.co.vividnext.sodalive.member.token.MemberTokenRepository
+import kr.co.vividnext.sodalive.point.MemberPointRepository
 import kr.co.vividnext.sodalive.utils.generateFileName
 import kr.co.vividnext.sodalive.utils.generatePassword
 import org.springframework.beans.factory.annotation.Value
@@ -77,6 +78,7 @@ class MemberService(
     private val memberTagRepository: MemberTagRepository,
     private val liveReservationRepository: LiveReservationRepository,
     private val chargeRepository: ChargeRepository,
+    private val memberPointRepository: MemberPointRepository,
 
     private val orderService: OrderService,
     private val emailService: SendEmailService,
@@ -125,6 +127,7 @@ class MemberService(
             gender = Gender.NONE,
             container = request.container
         )
+        member.pushToken = request.pushToken
 
         if (!request.marketingPid.isNullOrBlank()) {
             member.activePid = request.marketingPid
@@ -261,6 +264,11 @@ class MemberService(
             limit = 4
         )
 
+        val totalPoint = memberPointRepository.findByMemberIdAndExpiresAtAfterOrderByExpiresAtAsc(
+            memberId = member.id!!,
+            expiresAt = LocalDateTime.now()
+        ).sumOf { it.point }
+
         return MyPageResponse(
             nickname = member.nickname,
             profileUrl = if (member.profileImage != null) {
@@ -270,6 +278,7 @@ class MemberService(
             },
             chargeCan = member.getChargeCan(container = container),
             rewardCan = member.getRewardCan(container = container),
+            point = totalPoint,
             youtubeUrl = member.youtubeUrl,
             instagramUrl = member.instagramUrl,
             websiteUrl = member.websiteUrl,
@@ -780,7 +789,12 @@ class MemberService(
     }
 
     @Transactional
-    fun findOrRegister(googleUserInfo: GoogleUserInfo, container: String, marketingPid: String?): Member {
+    fun findOrRegister(
+        googleUserInfo: GoogleUserInfo,
+        container: String,
+        marketingPid: String?,
+        pushToken: String?
+    ): Member {
         val findMember = repository.findByGoogleId(googleUserInfo.sub)
         if (findMember != null) {
             if (findMember.isActive) {
@@ -810,6 +824,7 @@ class MemberService(
             provider = MemberProvider.GOOGLE,
             container = container
         )
+        member.pushToken = pushToken
 
         if (!marketingPid.isNullOrBlank()) {
             member.activePid = marketingPid
@@ -823,7 +838,12 @@ class MemberService(
     }
 
     @Transactional
-    fun findOrRegister(kakaoUserInfo: KakaoUserInfo, container: String, marketingPid: String?): Member {
+    fun findOrRegister(
+        kakaoUserInfo: KakaoUserInfo,
+        container: String,
+        marketingPid: String?,
+        pushToken: String?
+    ): Member {
         val findMember = repository.findByKakaoId(kakaoUserInfo.id)
         if (findMember != null) {
             if (findMember.isActive) {
@@ -853,6 +873,7 @@ class MemberService(
             provider = MemberProvider.KAKAO,
             container = container
         )
+        member.pushToken = pushToken
 
         if (!marketingPid.isNullOrBlank()) {
             member.activePid = marketingPid
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/auth/AuthController.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/auth/AuthController.kt
index ac823f2..173a186 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/auth/AuthController.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/auth/AuthController.kt
@@ -3,6 +3,8 @@ package kr.co.vividnext.sodalive.member.auth
 import kr.co.vividnext.sodalive.common.ApiResponse
 import kr.co.vividnext.sodalive.common.SodaException
 import kr.co.vividnext.sodalive.member.Member
+import kr.co.vividnext.sodalive.useraction.ActionType
+import kr.co.vividnext.sodalive.useraction.UserActionService
 import org.springframework.security.core.annotation.AuthenticationPrincipal
 import org.springframework.web.bind.annotation.PostMapping
 import org.springframework.web.bind.annotation.RequestBody
@@ -11,7 +13,10 @@ import org.springframework.web.bind.annotation.RestController
 
 @RestController
 @RequestMapping("/auth")
-class AuthController(private val service: AuthService) {
+class AuthController(
+    private val service: AuthService,
+    private val userActionService: UserActionService
+) {
     @PostMapping
     fun authVerify(
         @RequestBody request: AuthVerifyRequest,
@@ -26,6 +31,12 @@ class AuthController(private val service: AuthService) {
             throw SodaException("운영정책을 위반하여 이용을 제한합니다.")
         }
 
+        userActionService.recordAction(
+            memberId = member.id!!,
+            actionType = ActionType.USER_AUTHENTICATION,
+            pushToken = member.pushToken
+        )
+
         ApiResponse.ok(service.authenticate(authenticateData, member.id!!))
     }
 }
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/login/LoginRequest.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/login/LoginRequest.kt
index da16dc4..0895b91 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/login/LoginRequest.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/login/LoginRequest.kt
@@ -7,4 +7,8 @@ data class LoginRequest(
     val isCreator: Boolean = false
 )
 
-data class SocialLoginRequest(val container: String, val marketingPid: String? = null)
+data class SocialLoginRequest(
+    val container: String,
+    val pushToken: String? = null,
+    val marketingPid: String? = null
+)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/myPage/MyPageResponse.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/myPage/MyPageResponse.kt
index 54d7a33..5bf0481 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/myPage/MyPageResponse.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/myPage/MyPageResponse.kt
@@ -7,6 +7,7 @@ data class MyPageResponse(
     val profileUrl: String,
     val chargeCan: Int,
     val rewardCan: Int,
+    val point: Int,
     val youtubeUrl: String?,
     val instagramUrl: String?,
     val websiteUrl: String? = null,
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/signUp/SignUpRequest.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/signUp/SignUpRequest.kt
index de4a6fa..03ccc0f 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/signUp/SignUpRequest.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/signUp/SignUpRequest.kt
@@ -16,6 +16,7 @@ data class SignUpRequest(
 data class SignUpRequestV2(
     val email: String,
     val password: String,
+    val pushToken: String? = null,
     val marketingPid: String? = null,
     val isAgreeTermsOfService: Boolean,
     val isAgreePrivacyPolicy: Boolean,
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/social/google/GoogleAuthService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/social/google/GoogleAuthService.kt
index 495e269..0d39c74 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/social/google/GoogleAuthService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/social/google/GoogleAuthService.kt
@@ -19,10 +19,15 @@ class GoogleAuthService(
     @Value("\${cloud.aws.cloud-front.host}")
     private val cloudFrontHost: String
 ) {
-    fun authenticate(idToken: String, container: String, marketingPid: String?): SocialLoginResponse {
+    fun authenticate(
+        idToken: String,
+        container: String,
+        marketingPid: String?,
+        pushToken: String?
+    ): SocialLoginResponse {
         val googleUserInfo = googleService.getUserInfo(idToken)
             ?: throw SodaException("구글 로그인을 하지 못했습니다. 다시 시도해 주세요")
-        val member = memberService.findOrRegister(googleUserInfo, container, marketingPid)
+        val member = memberService.findOrRegister(googleUserInfo, container, marketingPid, pushToken)
         val principal = MemberAdapter(member)
         val authToken = GoogleAuthenticationToken(idToken, principal.authorities)
         authToken.setPrincipal(principal)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/member/social/kakao/KakaoAuthService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/member/social/kakao/KakaoAuthService.kt
index 49525bf..026aa79 100644
--- a/src/main/kotlin/kr/co/vividnext/sodalive/member/social/kakao/KakaoAuthService.kt
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/member/social/kakao/KakaoAuthService.kt
@@ -19,10 +19,15 @@ class KakaoAuthService(
     @Value("\${cloud.aws.cloud-front.host}")
     private val cloudFrontHost: String
 ) {
-    fun authenticate(accessToken: String, container: String, marketingPid: String?): SocialLoginResponse {
+    fun authenticate(
+        accessToken: String,
+        container: String,
+        marketingPid: String?,
+        pushToken: String?
+    ): SocialLoginResponse {
         val kakaoUserInfo = kakaoService.getUserInfo(accessToken)
             ?: throw SodaException("카카오 로그인을 하지 못했습니다. 다시 시도해 주세요")
-        val member = memberService.findOrRegister(kakaoUserInfo, container, marketingPid)
+        val member = memberService.findOrRegister(kakaoUserInfo, container, marketingPid, pushToken)
         val principal = MemberAdapter(member)
         val authToken = KakaoAuthenticationToken(accessToken, principal.authorities)
         authToken.setPrincipal(principal)
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/MemberPoint.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/MemberPoint.kt
new file mode 100644
index 0000000..912f45c
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/MemberPoint.kt
@@ -0,0 +1,17 @@
+package kr.co.vividnext.sodalive.point
+
+import kr.co.vividnext.sodalive.common.BaseEntity
+import kr.co.vividnext.sodalive.useraction.ActionType
+import java.time.LocalDateTime
+import javax.persistence.Entity
+import javax.persistence.EnumType
+import javax.persistence.Enumerated
+
+@Entity
+data class MemberPoint(
+    val memberId: Long,
+    var point: Int,
+    @Enumerated(EnumType.STRING)
+    val actionType: ActionType,
+    val expiresAt: LocalDateTime
+) : BaseEntity()
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/MemberPointRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/MemberPointRepository.kt
new file mode 100644
index 0000000..d8aec5d
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/MemberPointRepository.kt
@@ -0,0 +1,29 @@
+package kr.co.vividnext.sodalive.point
+
+import com.querydsl.jpa.impl.JPAQueryFactory
+import kr.co.vividnext.sodalive.point.QMemberPoint.memberPoint
+import org.springframework.data.jpa.repository.JpaRepository
+import java.time.LocalDateTime
+
+interface MemberPointRepository : JpaRepository<MemberPoint, Long>, MemberPointQueryRepository
+
+interface MemberPointQueryRepository {
+    fun findByMemberIdAndExpiresAtAfterOrderByExpiresAtAsc(memberId: Long, expiresAt: LocalDateTime): List<MemberPoint>
+}
+
+class MemberPointQueryRepositoryImpl(
+    private val queryFactory: JPAQueryFactory
+) : MemberPointQueryRepository {
+    override fun findByMemberIdAndExpiresAtAfterOrderByExpiresAtAsc(
+        memberId: Long,
+        expiresAt: LocalDateTime
+    ): List<MemberPoint> {
+        return queryFactory
+            .selectFrom(memberPoint)
+            .where(
+                memberPoint.memberId.eq(memberId),
+                memberPoint.expiresAt.goe(expiresAt)
+            )
+            .fetch()
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/PointGrantLog.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointGrantLog.kt
new file mode 100644
index 0000000..780eccc
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointGrantLog.kt
@@ -0,0 +1,16 @@
+package kr.co.vividnext.sodalive.point
+
+import kr.co.vividnext.sodalive.common.BaseEntity
+import kr.co.vividnext.sodalive.useraction.ActionType
+import javax.persistence.Entity
+import javax.persistence.EnumType
+import javax.persistence.Enumerated
+
+@Entity
+data class PointGrantLog(
+    val memberId: Long,
+    val point: Int,
+    @Enumerated(EnumType.STRING)
+    val actionType: ActionType,
+    val policyId: Long?
+) : BaseEntity()
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/PointGrantLogRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointGrantLogRepository.kt
new file mode 100644
index 0000000..361a873
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointGrantLogRepository.kt
@@ -0,0 +1,27 @@
+package kr.co.vividnext.sodalive.point
+
+import com.querydsl.jpa.impl.JPAQueryFactory
+import kr.co.vividnext.sodalive.point.QPointGrantLog.pointGrantLog
+import org.springframework.data.jpa.repository.JpaRepository
+
+interface PointGrantLogRepository : JpaRepository<PointGrantLog, Long>, PointGrantLogQueryRepository
+
+interface PointGrantLogQueryRepository {
+    fun existsByMemberIdAndPolicyId(memberId: Long, policyId: Long): Boolean
+}
+
+class PointGrantLogQueryRepositoryImpl(
+    private val queryFactory: JPAQueryFactory
+) : PointGrantLogQueryRepository {
+    override fun existsByMemberIdAndPolicyId(memberId: Long, policyId: Long): Boolean {
+        return queryFactory
+            .select(pointGrantLog.id)
+            .from(pointGrantLog)
+            .where(
+                pointGrantLog.memberId.eq(memberId),
+                pointGrantLog.policyId.eq(policyId)
+            )
+            .fetch()
+            .isNotEmpty()
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/PointRewardPolicy.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointRewardPolicy.kt
new file mode 100644
index 0000000..a898e1c
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointRewardPolicy.kt
@@ -0,0 +1,20 @@
+package kr.co.vividnext.sodalive.point
+
+import kr.co.vividnext.sodalive.common.BaseEntity
+import kr.co.vividnext.sodalive.useraction.ActionType
+import java.time.LocalDateTime
+import javax.persistence.Entity
+import javax.persistence.EnumType
+import javax.persistence.Enumerated
+
+@Entity
+data class PointRewardPolicy(
+    var title: String,
+    @Enumerated(EnumType.STRING)
+    val actionType: ActionType,
+    val threshold: Int,
+    val pointAmount: Int,
+    var startDate: LocalDateTime,
+    var endDate: LocalDateTime? = null,
+    var isActive: Boolean = true
+) : BaseEntity()
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/PointRewardPolicyRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointRewardPolicyRepository.kt
new file mode 100644
index 0000000..c9e8fcb
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointRewardPolicyRepository.kt
@@ -0,0 +1,36 @@
+package kr.co.vividnext.sodalive.point
+
+import com.querydsl.jpa.impl.JPAQueryFactory
+import kr.co.vividnext.sodalive.point.QPointRewardPolicy.pointRewardPolicy
+import kr.co.vividnext.sodalive.useraction.ActionType
+import org.springframework.data.jpa.repository.JpaRepository
+import java.time.LocalDateTime
+
+interface PointRewardPolicyRepository : JpaRepository<PointRewardPolicy, Long>, PointRewardPolicyQueryRepository
+
+interface PointRewardPolicyQueryRepository {
+    fun findByActionTypeAndIsActiveTrue(actionType: ActionType, nowDateTime: LocalDateTime): PointRewardPolicy?
+}
+
+class PointRewardPolicyQueryRepositoryImpl(
+    private val queryFactory: JPAQueryFactory
+) : PointRewardPolicyQueryRepository {
+    override fun findByActionTypeAndIsActiveTrue(
+        actionType: ActionType,
+        nowDateTime: LocalDateTime
+    ): PointRewardPolicy? {
+        return queryFactory
+            .selectFrom(pointRewardPolicy)
+            .where(
+                pointRewardPolicy.isActive.isTrue
+                    .and(pointRewardPolicy.actionType.eq(actionType))
+                    .and(pointRewardPolicy.startDate.loe(nowDateTime))
+                    .and(
+                        pointRewardPolicy.endDate.goe(nowDateTime)
+                            .or(pointRewardPolicy.endDate.isNull)
+                    )
+            )
+            .orderBy(pointRewardPolicy.endDate.asc())
+            .fetchFirst()
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/PointUsageService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointUsageService.kt
new file mode 100644
index 0000000..ed02ca1
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/PointUsageService.kt
@@ -0,0 +1,43 @@
+package kr.co.vividnext.sodalive.point
+
+import org.springframework.stereotype.Service
+import java.time.LocalDateTime
+
+@Service
+class PointUsageService(
+    private val memberPointRepository: MemberPointRepository,
+    private val usePointRepository: UsePointRepository
+) {
+    fun usePoint(memberId: Long, contentPrice: Int): Int {
+        val now = LocalDateTime.now()
+        val maxUsablePoint = contentPrice * 10
+
+        val points = memberPointRepository.findByMemberIdAndExpiresAtAfterOrderByExpiresAtAsc(
+            memberId = memberId,
+            expiresAt = now
+        )
+
+        val totalAvailable = points.sumOf { it.point }
+        val usablePoint = minOf(totalAvailable, maxUsablePoint).floorToNearest10()
+
+        var remaining = usablePoint
+        var used = 0
+
+        for (p in points) {
+            if (remaining <= 0) break
+            val usable = minOf(p.point, remaining)
+            p.point -= usable
+            remaining -= usable
+            used += usable
+        }
+
+        if (used > 0) {
+            memberPointRepository.saveAll(points)
+            usePointRepository.save(UsePoint(memberId = memberId, amount = used))
+        }
+
+        return used
+    }
+
+    private fun Int.floorToNearest10(): Int = (this / 10) * 10
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/UsePoint.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/UsePoint.kt
new file mode 100644
index 0000000..afbeb7e
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/UsePoint.kt
@@ -0,0 +1,10 @@
+package kr.co.vividnext.sodalive.point
+
+import kr.co.vividnext.sodalive.common.BaseEntity
+import javax.persistence.Entity
+
+@Entity
+data class UsePoint(
+    val memberId: Long,
+    val amount: Int
+) : BaseEntity()
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/point/UsePointRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/point/UsePointRepository.kt
new file mode 100644
index 0000000..49a5fcc
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/point/UsePointRepository.kt
@@ -0,0 +1,5 @@
+package kr.co.vividnext.sodalive.point
+
+import org.springframework.data.jpa.repository.JpaRepository
+
+interface UsePointRepository : JpaRepository<UsePoint, Long>
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/useraction/ActionType.kt b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/ActionType.kt
new file mode 100644
index 0000000..a9365c4
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/ActionType.kt
@@ -0,0 +1,6 @@
+package kr.co.vividnext.sodalive.useraction
+
+enum class ActionType(val displayName: String) {
+    SIGN_UP("회원가입"),
+    USER_AUTHENTICATION("본인인증")
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionLog.kt b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionLog.kt
new file mode 100644
index 0000000..fc92561
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionLog.kt
@@ -0,0 +1,13 @@
+package kr.co.vividnext.sodalive.useraction
+
+import kr.co.vividnext.sodalive.common.BaseEntity
+import javax.persistence.Entity
+import javax.persistence.EnumType
+import javax.persistence.Enumerated
+
+@Entity
+data class UserActionLog(
+    val memberId: Long,
+    @Enumerated(EnumType.STRING)
+    val actionType: ActionType
+) : BaseEntity()
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionLogRepository.kt b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionLogRepository.kt
new file mode 100644
index 0000000..0a0f5ec
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionLogRepository.kt
@@ -0,0 +1,39 @@
+package kr.co.vividnext.sodalive.useraction
+
+import com.querydsl.jpa.impl.JPAQueryFactory
+import kr.co.vividnext.sodalive.useraction.QUserActionLog.userActionLog
+import org.springframework.data.jpa.repository.JpaRepository
+import java.time.LocalDateTime
+
+interface UserActionLogRepository : JpaRepository<UserActionLog, Long>, UserActionLogQueryRepository
+
+interface UserActionLogQueryRepository {
+    fun countByMemberIdAndActionTypeAndCreatedAtBetween(
+        memberId: Long,
+        actionType: ActionType,
+        startDate: LocalDateTime,
+        endDate: LocalDateTime
+    ): Int
+}
+
+class UserActionLogQueryRepositoryImpl(
+    private val queryFactory: JPAQueryFactory
+) : UserActionLogQueryRepository {
+    override fun countByMemberIdAndActionTypeAndCreatedAtBetween(
+        memberId: Long,
+        actionType: ActionType,
+        startDate: LocalDateTime,
+        endDate: LocalDateTime
+    ): Int {
+        return queryFactory
+            .select(userActionLog.id)
+            .from(userActionLog)
+            .where(
+                userActionLog.memberId.eq(memberId)
+                    .and(userActionLog.actionType.eq(actionType))
+                    .and(userActionLog.createdAt.between(startDate, endDate))
+            )
+            .fetch()
+            .size
+    }
+}
diff --git a/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionService.kt b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionService.kt
new file mode 100644
index 0000000..b3f0236
--- /dev/null
+++ b/src/main/kotlin/kr/co/vividnext/sodalive/useraction/UserActionService.kt
@@ -0,0 +1,69 @@
+package kr.co.vividnext.sodalive.useraction
+
+import kotlinx.coroutines.CoroutineScope
+import kotlinx.coroutines.Dispatchers
+import kotlinx.coroutines.launch
+import kr.co.vividnext.sodalive.fcm.FcmService
+import kr.co.vividnext.sodalive.point.MemberPoint
+import kr.co.vividnext.sodalive.point.MemberPointRepository
+import kr.co.vividnext.sodalive.point.PointGrantLog
+import kr.co.vividnext.sodalive.point.PointGrantLogRepository
+import kr.co.vividnext.sodalive.point.PointRewardPolicyRepository
+import org.springframework.stereotype.Service
+import java.time.LocalDateTime
+
+@Service
+class UserActionService(
+    private val repository: UserActionLogRepository,
+    private val policyRepository: PointRewardPolicyRepository,
+    private val grantLogRepository: PointGrantLogRepository,
+    private val memberPointRepository: MemberPointRepository,
+
+    private val fcmService: FcmService
+) {
+
+    private val coroutineScope = CoroutineScope(Dispatchers.IO)
+
+    fun recordAction(memberId: Long, actionType: ActionType, pushToken: String?) {
+        coroutineScope.launch {
+            val now = LocalDateTime.now()
+            repository.save(UserActionLog(memberId, actionType))
+
+            val policy = policyRepository.findByActionTypeAndIsActiveTrue(actionType, now)
+            if (policy != null) {
+                val actionCount = repository.countByMemberIdAndActionTypeAndCreatedAtBetween(
+                    memberId = memberId,
+                    actionType = actionType,
+                    startDate = policy.startDate,
+                    endDate = policy.endDate ?: now
+                )
+                if (actionCount < policy.threshold) return@launch
+
+                val alreadyGranted = grantLogRepository.existsByMemberIdAndPolicyId(memberId, policy.id!!)
+                if (alreadyGranted) return@launch
+
+                memberPointRepository.save(
+                    MemberPoint(
+                        memberId = memberId,
+                        point = policy.pointAmount,
+                        actionType = actionType,
+                        expiresAt = now.plusDays(3)
+                    )
+                )
+
+                grantLogRepository.save(
+                    PointGrantLog(
+                        memberId = memberId,
+                        point = policy.pointAmount,
+                        actionType = actionType,
+                        policyId = policy.id!!
+                    )
+                )
+
+                if (pushToken != null) {
+                    fcmService.sendPointGranted(pushToken, policy.pointAmount)
+                }
+            }
+        }
+    }
+}